Who owns SMS?
SMS is owned by Hagar (Iceland, Nasdaq Iceland: HAGA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Hagar hf. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇮🇸 Iceland, Reykjavík
- Origin
- 🇫🇴 Faroe Islands
- Founded
- 1977
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- Nasdaq Iceland: HAGA
- Last verified
- · 1 sources
About SMS
SMS is the retail group Hagar owns in the Faroe Islands and describes as the market leader there. Founded in 1977, it runs 13 grocery stores, four specialty stores and seven restaurants, and also does its own meat processing, baking and confectionery production alongside property management. Hagar treats the whole of it as a single operating segment.
Ownership timeline of SMS
Where SMS sits in Hagar
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hagar ownership tree →
Other brands owned by Hagar in home, garden & diy
Latest news about SMS
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of SMS?
The parent company of SMS is Hagar, a publicly listed company headquartered in Iceland.
Is SMS Faroese or Icelandic?
SMS originated in Faroe Islands in 1977, but it is owned today by Hagar, which is headquartered in Iceland. So SMS is a Faroese-origin brand under Icelandic ownership.
Is SMS still owned by Hagar?
Yes. As of 21 September 2026, SMS is still owned by Hagar. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hagar hf. Consolidated Financial Statements for the year ended 28 February 2026 — Hagar hf., Annual report, published 29 April 2026; retrieved 21 September 2026.
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