Who owns Eldum rétt?
Eldum rétt is owned by Hagar (Iceland, Nasdaq Iceland: HAGA), which has owned the brand since 1 November 2022.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hagar hf. Consolidated Financial Statements for the year ended 28 February 2026, 29 April 2026. Last checked .
Key facts
- Current owner
- Hagar hf. reported
- Owned since
- Owner HQ
- 🇮🇸 Iceland, Reykjavík
- Origin
- 🇮🇸 Iceland
- Category
- Internet & digital › Online commerce › Food delivery
- Parent ticker
- Nasdaq Iceland: HAGA
- Last verified
- · 2 sources
About Eldum rétt
Eldum rétt is Hagar's meal-kit service, selling boxes of pre-portioned ingredients with recipes to cook at home, ordered online rather than through a shop. It is the group's only online grocery operation in Iceland and the one business unit that reaches customers without a store, which makes it the part of the portfolio least exposed to the country's small and heavily built retail property market.
Ownership timeline of Eldum rétt
Where Eldum rétt sits in Hagar
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hagar ownership tree →
See the full Hagar brand portfolio (11) →
Other brands owned by Hagar
Hagar controls 11 brands on Brandtree.
Other brands in food delivery, and who owns them
The 25 brands in food delivery on Brandtree belong to 14 owners. The largest is Delivery Hero, with 4.
About the owner: Hagar
Hagar is a publicly listed company headquartered in Reykjavík, Iceland. Brandtree records 11 brands under its control, and it is listed as Nasdaq Iceland: HAGA.
Hagar is the largest grocery retailer in Iceland and is listed on the main market of Nasdaq Iceland. It runs eight business units at home — 40 grocery stores, 22 Olís service stations, 45 ÓB self-service fuel stations, two warehouses, a production facility, a wholesale store and a specialty store — and owns SMS, the market leader in the Faroe Islands, along with an online alcohol shop in the Netherlands. That makes it central to the price of food in Iceland: when the country argues about the cost of groceries it is largely arguing about Bónus and Hagkaup. Group profit for the 2025/26 year was ISK 7,394 million on EBITDA of ISK 18,129 million.
🇮🇸 Eldum rétt and other Icelandic brands
Brandtree records a controlling owner for 32 brands that began in Iceland. 2 of them (6%) are now controlled by a company headquartered in another country; Eldum rétt is not one of them.
- Air Atlanta Icelandic — Air Atlanta 🇮🇸
- Boli — Bera 🇮🇸
- Eimskip — Eimskip 🇮🇸
- Eitt Sett — Nói Síríus 🇮🇸
- Icelandair — Icelandair 🇮🇸
- Kerecis — Coloplast 🇩🇰
Frequently asked questions
Who is the parent company of Eldum rétt?
The parent company of Eldum rétt is Hagar, a publicly listed company headquartered in Iceland.
Is Eldum rétt Icelandic?
Yes. Eldum rétt originated in Iceland and its owner, Hagar, is also headquartered in Iceland.
Since when has Hagar owned Eldum rétt?
Hagar has owned Eldum rétt since 1 November 2022.
Is Eldum rétt still owned by Hagar?
Yes. As of 27 October 2026, Eldum rétt is still owned by Hagar. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hagar hf. Consolidated Financial Statements for the year ended 28 February 2026 — Hagar hf., Annual report, published 29 April 2026; retrieved 21 September 2026.
- [2] Hagar hf. Presentation of results for 3rd quarter 2022/23 — Hagar hf., Stock exchange filing, published 16 January 2023; retrieved 27 October 2026.
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