Who owns Bónus?
Bónus is owned by Hagar (Iceland, Nasdaq Iceland: HAGA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Hagar hf. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇮🇸 Iceland, Reykjavík
- Origin
- 🇮🇸 Iceland
- Founded
- 1989
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- Nasdaq Iceland: HAGA
- Last verified
- · 1 sources
About Bónus
Bónus is the Icelandic discount grocery chain with the pink piggy-bank logo, founded in 1989 and now the price benchmark most Icelandic households shop against. Hagar says its promise is the lowest prices without compromising quality, and it is the larger half of the group's Icelandic grocery business. Stores trading under the Bónus name in the Faroe Islands belong to the group's Faroese arm SMS rather than to the Icelandic chain.
Ownership timeline of Bónus
Where Bónus sits in Hagar
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hagar ownership tree →
Other brands owned by Hagar in home, garden & diy
Latest news about Bónus
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Frequently asked questions
Who is the parent company of Bónus?
The parent company of Bónus is Hagar, a publicly listed company headquartered in Iceland.
Is Bónus Icelandic?
Yes. Bónus originated in Iceland in 1989 and its owner, Hagar, is also headquartered in Iceland.
Is Bónus still owned by Hagar?
Yes. As of 21 September 2026, Bónus is still owned by Hagar. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hagar hf. Consolidated Financial Statements for the year ended 28 February 2026 — Hagar hf., Annual report, published 29 April 2026; retrieved 21 September 2026.
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