Who owns ÓB?
ÓB is owned by Hagar (Iceland, Nasdaq Iceland: HAGA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Hagar hf. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇮🇸 Iceland, Reykjavík
- Origin
- 🇮🇸 Iceland
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- Nasdaq Iceland: HAGA
- Last verified
- · 1 sources
About ÓB
ÓB is the unstaffed discount side of Hagar's fuel business, 45 self-service pumps scattered around Iceland and priced below the staffed Olís forecourts that run alongside them. Splitting a fuel network into a serviced brand and a cheap automated one is common in the Nordics, and it lets the same company compete at both ends of a small market without undercutting itself.
Ownership timeline of ÓB
Where ÓB sits in Hagar
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hagar ownership tree →
Other brands owned by Hagar in home, garden & diy
Latest news about ÓB
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of ÓB?
The parent company of ÓB is Hagar, a publicly listed company headquartered in Iceland.
Is ÓB Icelandic?
Yes. ÓB originated in Iceland and its owner, Hagar, is also headquartered in Iceland.
Is ÓB still owned by Hagar?
Yes. As of 21 September 2026, ÓB is still owned by Hagar. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hagar hf. Consolidated Financial Statements for the year ended 28 February 2026 — Hagar hf., Annual report, published 29 April 2026; retrieved 21 September 2026.
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