Who owns Herbalis?
Herbalis is owned by Violeta (Bosnia and Herzegovina).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Violeta — Brands, Violeta d.o.o. Grude. Last checked .
Key facts
- Current owner
- Violeta d.o.o. Grude reported
- Owner HQ
- 🇧🇦 Bosnia and Herzegovina, Grude
- Origin
- 🇧🇦 Bosnia and Herzegovina
- Category
- Personal care & beauty › Hair care › Shampoo & conditioner
- Last verified
- · 1 sources
About Herbalis
Herbalis is Violeta's newest brand and its plant-extract line: shampoos and conditioners built on chamomile with rosemary, and on nettle for oily scalps, sold beside liquid soaps with names like Fresh Spring and Paradise Escape. The company sells it on exclusions — no parabens, no silicones, no artificial colourants — and on being tested as non-irritant by the DermScan laboratory, and states that the brand is not tested on animals.
Ownership timeline of Herbalis
Where Herbalis sits in Violeta
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Violeta ownership tree →
See the full Violeta brand portfolio (6) →
Other brands owned by Violeta
Violeta controls 6 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
Other brands in shampoo & conditioner, and who owns them
The 59 brands in shampoo & conditioner on Brandtree belong to 34 owners. The largest is Unilever, with 7.
About the owner: Violeta
Violeta is a privately held company headquartered in Grude, Bosnia and Herzegovina, founded in 2001. Brandtree records 6 brands under its control.
Violeta is a hygiene products manufacturer in Grude, in western Herzegovina, which began in 2001 with a single production line making dry wipes. It now runs fifteen production lines across three factories — two in Grude and one at Sveti Ivan Zelina in Croatia — employs about 1,125 people, runs its own delivery fleet of roughly 341 vehicles and sells around 220 products, describing itself as the regional leader in the hygiene market. Its six own brands cover nappies, sanitary protection, tissue, laundry detergent and shampoo; the company also runs a retail chain, a nursing home, a kindergarten and hotels alongside them.
🇧🇦 Herbalis and other Bosnian brands
Brandtree records a controlling owner for 12 brands that began in Bosnia and Herzegovina. 1 of them (8%) are now controlled by a company headquartered in another country; Herbalis is not one of them.
- Bosanska kuhinja — AS Holding 🇧🇦
- Sarajevski kiseljak — Fortenova Group 🇭🇷
- Oaza — AS Holding 🇧🇦
- Tajna — AS Holding 🇧🇦
- Tiru Liru — AS Holding 🇧🇦
- Zlatna Džezva — AS Holding 🇧🇦
Frequently asked questions
Who is the parent company of Herbalis?
The parent company of Herbalis is Violeta, a privately held company headquartered in Bosnia and Herzegovina.
Is Herbalis Bosnian?
Yes. Herbalis originated in Bosnia and Herzegovina and its owner, Violeta, is also headquartered in Bosnia and Herzegovina.
Is Herbalis still owned by Violeta?
Yes. As of 22 September 2026, Herbalis is still owned by Violeta. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Violeta — Brands — Violeta d.o.o. Grude, Official document; retrieved 22 September 2026.
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