Who owns We Care?
We Care is owned by Violeta (Bosnia and Herzegovina).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Violeta — Brands, Violeta d.o.o. Grude. Last checked .
Key facts
- Current owner
- Violeta d.o.o. Grude reported
- Owner HQ
- 🇧🇦 Bosnia and Herzegovina, Grude
- Origin
- 🇧🇦 Bosnia and Herzegovina
- Category
- Personal care & beauty › Feminine care & incontinence › Feminine care
- Last verified
- · 1 sources
About We Care
We Care is Violeta's feminine hygiene line, built around three pad ranges — Air Fit, made flexible for activity; Cotton, an ultra-thin pad using certified cotton without dioxins, perfume or artificial bleaching; and a thicker Cotton day&night — plus daily liners. The brand markets itself on what is absent, promising no irritation, dyes or added fragrance, and it has been extended sideways into a pre-use toilet spray and a micellar make-up remover.
Ownership timeline of We Care
Where We Care sits in Violeta
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Violeta ownership tree →
See the full Violeta brand portfolio (6) →
Other brands owned by Violeta
Violeta controls 6 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
Other brands in feminine care, and who owns them
The 25 brands in feminine care on Brandtree belong to 19 owners. The largest is Procter & Gamble, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Always | Procter & Gamble | 🇺🇸 United States |
| Carefree | Kenvue | 🇺🇸 United States |
| Kotex | Kimberly-Clark | 🇺🇸 United States |
| Absolute | Kino Indonesia | 🇮🇩 Indonesia |
| Femina | Square Toiletries | 🇧🇩 Bangladesh |
| Savlon Freedom | ACI Limited | 🇧🇩 Bangladesh |
| Chilly | Bolton Group | 🇮🇹 Italy |
| Mia | CMPC | 🇨🇱 Chile |
About the owner: Violeta
Violeta is a privately held company headquartered in Grude, Bosnia and Herzegovina, founded in 2001. Brandtree records 6 brands under its control.
Violeta is a hygiene products manufacturer in Grude, in western Herzegovina, which began in 2001 with a single production line making dry wipes. It now runs fifteen production lines across three factories — two in Grude and one at Sveti Ivan Zelina in Croatia — employs about 1,125 people, runs its own delivery fleet of roughly 341 vehicles and sells around 220 products, describing itself as the regional leader in the hygiene market. Its six own brands cover nappies, sanitary protection, tissue, laundry detergent and shampoo; the company also runs a retail chain, a nursing home, a kindergarten and hotels alongside them.
🇧🇦 We Care and other Bosnian brands
Brandtree records a controlling owner for 12 brands that began in Bosnia and Herzegovina. 1 of them (8%) are now controlled by a company headquartered in another country; We Care is not one of them.
- Bosanska kuhinja — AS Holding 🇧🇦
- Sarajevski kiseljak — Fortenova Group 🇭🇷
- Oaza — AS Holding 🇧🇦
- Tajna — AS Holding 🇧🇦
- Tiru Liru — AS Holding 🇧🇦
- Zlatna Džezva — AS Holding 🇧🇦
Frequently asked questions
Who is the parent company of We Care?
The parent company of We Care is Violeta, a privately held company headquartered in Bosnia and Herzegovina.
Is We Care Bosnian?
Yes. We Care originated in Bosnia and Herzegovina and its owner, Violeta, is also headquartered in Bosnia and Herzegovina.
Is We Care still owned by Violeta?
Yes. As of 22 September 2026, We Care is still owned by Violeta. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Violeta — Brands — Violeta d.o.o. Grude, Official document; retrieved 22 September 2026.
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