Who owns Msafi?
Msafi is owned by Bidco Africa (Kenya).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Bidco Africa Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇰🇪 Kenya, Thika
- Origin
- 🇰🇪 Kenya
- Category
- Home care › Laundry › Laundry detergent
- Last verified
- · 1 sources
About Msafi
Msafi is Bidco's value household cleaning range, covering laundry detergent and washing powder, including a lavender variant, alongside other cleaning products for the home. The company positions it on affordability and on being tough on dirt but gentle on surfaces, aimed at households that buy cleaning products in small, frequent quantities.
Ownership timeline of Msafi
- ? – present Bidco Africa [1] reported
Where Msafi sits in Bidco Africa
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bidco Africa ownership tree →
Other brands owned by Bidco Africa
Latest news about Msafi
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Msafi?
The parent company of Msafi is Bidco Africa, a privately held company headquartered in Kenya.
Is Msafi Kenyan?
Yes. Msafi originated in Kenya and its owner, Bidco Africa, is also headquartered in Kenya.
Is Msafi still owned by Bidco Africa?
Yes. As of 16 September 2026, Msafi is still owned by Bidco Africa. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Bidco Africa — our brands — Bidco Africa Limited, Official document; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.