Who owns Noodies?
Noodies is owned by Bidco Africa (Kenya).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Bidco Africa — our brands, Bidco Africa Limited. Last checked .
Key facts
- Current owner
- Bidco Africa Limited reported
- Owner HQ
- 🇰🇪 Kenya, Thika
- Origin
- 🇰🇪 Kenya
- Category
- Food › Meals & meal components › Pasta
- Last verified
- · 1 sources
About Noodies
Noodies is Bidco's instant noodle brand, made from fortified wheat flour and refined vegetable oil and ready in three minutes. The company says it was the first noodle brand in Kenya to sell a kiddy pack, printed with cartoon characters, which is a different sort of product from the cooking fats and soaps the rest of the business rests on.
Ownership timeline of Noodies
- Current owner Bidco Africa [1] reported
Where Noodies sits in Bidco Africa
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bidco Africa ownership tree →
See the full Bidco Africa brand portfolio (12) →
Other brands owned by Bidco Africa
Bidco Africa controls 12 brands on Brandtree, 7 of them in food.
Also in food
Other brands in pasta, and who owns them
The 121 brands in pasta on Brandtree belong to 63 owners. The largest is Ebro Foods, with 15.
| Brand | Owner | Owner based in |
|---|---|---|
| Bertagni | Ebro Foods | 🇪🇸 Spain |
| Indomie | Indofood | 🇮🇩 Indonesia |
| Camil | Camil | 🇧🇷 Brazil |
| Mimee | Dufil Prima Foods | 🇳🇬 Nigeria |
| Don Vicente | Molinos | 🇦🇷 Argentina |
| Corticella | Newlat Group | 🇨🇭 Switzerland |
| Chikin Ramen | Nissin Foods | 🇯🇵 Japan |
| La Cantonesa | CMI | 🇬🇹 Guatemala |
About the owner: Bidco Africa
Bidco Africa is a privately held company headquartered in Thika, Kenya. Brandtree records 12 brands under its control.
Bidco Africa is a Kenyan consumer goods manufacturer based on General Kago Road in Thika, making edible oils and fats, soaps and detergents, hygiene products and drinks. It runs thirteen factories across Kenya, Uganda and Tanzania and an 84-acre industrial park, says its products reach more than 100,000 retail outlets a day and are distributed in over 25 countries, and buys from around 15,000 contracted farmers. It is privately held and publishes no accounts, so the brands below are taken from its own brands directory. That directory also lists Lucozade, Ribena and Sunquick, which belong to other companies and are not recorded here.
Bidco Africa: full profile, brands and acquisition history →
🇰🇪 Noodies and other Kenyan brands
Brandtree records a controlling owner for 59 brands that began in Kenya. 3 of them (5%) are now controlled by a company headquartered in another country; Noodies is not one of them.
- Amana — Unga Group 🇰🇪
- Dairy Best — Brookside Dairy 🇰🇪
- Fresh — Kenafric 🇰🇪
- Manji Biscuits — Manji Food Industries 🇰🇪
- Afia — Kevian Kenya 🇰🇪
- AirKenya — AirKenya 🇰🇪
Frequently asked questions
Who is the parent company of Noodies?
The parent company of Noodies is Bidco Africa, a privately held company headquartered in Kenya.
Is Noodies Kenyan?
Yes. Noodies originated in Kenya and its owner, Bidco Africa, is also headquartered in Kenya.
Is Noodies still owned by Bidco Africa?
Yes. As of 16 September 2026, Noodies is still owned by Bidco Africa. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Bidco Africa — our brands — Bidco Africa Limited, Official document; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.