Who owns Roku?
Roku, a home-care brand, is owned by Dinant (Honduras).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Dinant — Historia, Corporación Dinant. Last checked .
Key facts
- Current owner
- Corporación Dinant reported
- Owner HQ
- 🇭🇳 Honduras, Tegucigalpa
- Origin
- 🇭🇳 Honduras
- Category
- Home care › Laundry › Laundry detergent
- Last verified
- · 1 sources
About Roku
Roku is a heavy-duty laundry bar soap in Dinant's Home Care Division in Honduras, listed on the company's own site as "Roku Strong Soap" alongside its Zixx-branded detergents and cleaners. It is positioned as the company's tougher-stain option within a household-cleaning range that traces back to Dinant's founding purpose in 1960 as a contract soap and detergent maker. The name is shared with, but unrelated to, Roku gin, a Japanese spirit owned by Suntory.
Ownership timeline of Roku
Where Roku sits in Dinant
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Dinant ownership tree →
See the full Dinant brand portfolio (9) →
Other brands owned by Dinant
Dinant controls 9 brands on Brandtree, 4 of them in home care.
Also in home care
Other brands in laundry detergent, and who owns them
The 49 brands in laundry detergent on Brandtree belong to 26 owners. The largest is Alicorp, with 4; Dinant has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
About the owner: Dinant
Dinant is a privately held company headquartered in Tegucigalpa, Honduras, founded in 1960. Brandtree records 9 brands under its control.
Corporación Dinant is a Honduran consumer-goods manufacturer that began on 13 July 1960 as Químicas Dinant de Centroamérica, founded by Miguel Facussé Barjum with $3,500 of share capital to make soap, detergent and cleaning products under contract to Procter & Gamble, American Home Products, Stepan Chemical Company and Chemsearch. It moved into personal care in the 1960s and 1970s, food in 1972, and snacks in 1973 with its first plantain chips, and later built an oil-palm growing and extraction business that now feeds its cooking-oil brand. It is family-owned and today sells across Honduras, Guatemala, El Salvador, Nicaragua, Costa Rica and the Dominican Republic.
🇭🇳 Roku and other Honduran brands
Brandtree records a controlling owner for 10 brands that began in Honduras. All of them are controlled from Honduras.
- CM Airlines — CM Airlines 🇭🇳
Frequently asked questions
Who is the parent company of Roku?
The parent company of Roku is Dinant, a privately held company headquartered in Honduras.
Is Roku owned by Suntory?
No. Roku is owned by Dinant, not Suntory.
Is Roku Honduran?
Yes. Roku originated in Honduras and its owner, Dinant, is also headquartered in Honduras.
Is Roku still owned by Dinant?
Yes. As of 21 September 2026, Roku is still owned by Dinant. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Dinant — Historia — Corporación Dinant, Official document; retrieved 21 September 2026.
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