Who owns Attack?
Attack is owned by Kao (Japan, TSE: 4452).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Kao Corporation Integrated Report 2025, 31 March 2026. Last checked .
Key facts
- Current owner
- Kao Corporation reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 1987
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- TSE: 4452
- Last verified
- · 1 sources
About Attack
Attack is Kao's laundry detergent, launched in 1987 as a compact powder that used a fraction of the volume of conventional detergents, a packaging and formulation shift that the whole Japanese market followed within two years. It is now sold across Asia in liquid and gel forms, and remains one of the largest laundry brands in Japan.
Ownership timeline of Attack
Where Attack sits in Kao
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kao ownership tree →
See the full Kao brand portfolio (7) →
Other brands owned by Kao
Kao controls 7 brands on Brandtree.
Founded in the 1980s
- Bioré (1980)
- John Frieda (1988)
- Merries (1983)
Other brands in laundry detergent, and who owns them
The 47 brands in laundry detergent on Brandtree belong to 25 owners. The largest is Alicorp, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
About the owner: Kao
Kao is a publicly listed company headquartered in Tokyo, Japan, founded in 1887. Brandtree records 7 brands under its control, and it is listed as TSE: 4452.
Kao Corporation was founded in Tokyo in 1887 to make a domestic facial soap of a quality then only imported, and its name comes from the Japanese word for face. It spans household products, personal care, cosmetics and chemicals, and is one of the largest consumer goods companies in Asia.
🇯🇵 Attack and other Japanese brands
Brandtree records a controlling owner for 449 brands that began in Japan. 23 of them (5%) are now controlled by a company headquartered in another country; Attack is not one of them.
Frequently asked questions
Who is the parent company of Attack?
The parent company of Attack is Kao, a publicly listed company headquartered in Japan.
Is Attack Japanese?
Yes. Attack originated in Japan in 1987 and its owner, Kao, is also headquartered in Japan.
Is Attack still owned by Kao?
Yes. As of 16 September 2026, Attack is still owned by Kao. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kao Corporation Integrated Report 2025 — Kao Corporation, Annual report, published 31 March 2026; retrieved 16 September 2026.
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