Who owns Boom?
Boom, a home-care brand, is owned by Trade Kings (Zambia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Trade Kings Group — About Us: our story, 1995 to 2024. Last checked .
Key facts
- Current owner
- Trade Kings Group reported
- Owner HQ
- 🇿🇲 Zambia, Lusaka
- Origin
- 🇿🇲 Zambia
- Founded
- 1995
- Category
- Home care › Laundry › Laundry detergent
- Last verified
- · 1 sources
About Boom
Boom is the brand Trade Kings began with: the Blue Boom detergent paste made in a Lusaka garage in 1995. It now runs across washing powders, pastes, multi-purpose bars, an automatic powder and a fabric conditioner, with Boom Bubble Plus added in 2010 and a Boom household range of thick bleach, cream cleanser, scouring cleanser, toilet gel and glass cleaner from 2012. The company says Boom was recognised in 2022 as the highest quality laundry powder in the region.
Ownership timeline of Boom
- Current owner Trade Kings [1] reported
Where Boom sits in Trade Kings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Trade Kings ownership tree →
See the full Trade Kings brand portfolio (15) →
Other brands owned by Trade Kings
Trade Kings controls 15 brands on Brandtree, 3 of them in home care.
Also in home care
Founded in the 1990s
Other brands in laundry detergent, and who owns them
The 49 brands in laundry detergent on Brandtree belong to 26 owners. The largest is Alicorp, with 4; Trade Kings has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
About the owner: Trade Kings
Trade Kings is a privately held company headquartered in Lusaka, Zambia, founded in 1995. Brandtree records 15 brands under its control.
Trade Kings is a wholly Zambian-owned manufacturer that says it is among the largest fast-moving consumer goods producers in sub-Saharan Africa, with more than 91 brands and over 16,000 employees. It was founded in 1995 in a garage in Lusaka and its first product was Blue Boom detergent paste. It has since added soaps, confectionery, biscuits, baby cereal, dairy drinks and snacks, and in 2008 commissioned Kafue Steel Mills, which it describes as the first plant in sub-Saharan Africa to take raw iron ore through to finished steel.
🇿🇲 Boom and other Zambian brands
Brandtree records a controlling owner for 23 brands that began in Zambia. All of them are controlled from Zambia.
- Master Pork — Zambeef 🇿🇲
- Proflight Zambia — Proflight Zambia 🇿🇲
- Zambeef — Zambeef 🇿🇲
- Zamchick — Zambeef 🇿🇲
- Zamflour — Zambeef 🇿🇲
- Zamloaf — Zambeef 🇿🇲
Frequently asked questions
Who is the parent company of Boom?
The parent company of Boom is Trade Kings, a privately held company headquartered in Zambia.
Is Boom Zambian?
Yes. Boom originated in Zambia in 1995 and its owner, Trade Kings, is also headquartered in Zambia.
Is Boom still owned by Trade Kings?
Yes. As of 22 September 2026, Boom is still owned by Trade Kings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Trade Kings Group — About Us: our story, 1995 to 2024 — Trade Kings Group, Official document; retrieved 22 September 2026.
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