Who owns Yoyo?
Yoyo is owned by Trade Kings (Zambia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Trade Kings Group — About Us: our story, 1995 to 2024. Last checked .
Key facts
- Current owner
- Trade Kings Group reported
- Owner HQ
- 🇿🇲 Zambia, Lusaka
- Origin
- 🇿🇲 Zambia
- Founded
- 2006
- Category
- Food › Snacks › Salty snacks
- Last verified
- · 1 sources
About Yoyo
Yoyo Fun Snacks was one of four brands Trade Kings introduced in 2006, the year it describes as the start of a cross-pollination of ideas that produced lollipops, biscuits, breakfast cereals, potato and maize snacks and soya nuggets. The group now runs it through an associated business, Yoyo Foods, which it lists alongside Dairy Gold, Swiss Bake and Big Tree as one of its specialist food companies.
Ownership timeline of Yoyo
- Current owner Trade Kings [1] reported
Where Yoyo sits in Trade Kings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Trade Kings ownership tree →
See the full Trade Kings brand portfolio (15) →
Other brands owned by Trade Kings
Trade Kings controls 15 brands on Brandtree, 8 of them in food.
Also in food
- Ama SipSip
- Amazon (2006)
- Milkit (2017)
- Nyama Soya (2006)
- Royal Oak
- Super (1998)
- Twin Cows
Other brands in salty snacks, and who owns them
The 100 brands in salty snacks on Brandtree belong to 48 owners. The largest is PepsiCo, with 12.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Cape Cod | Campbell's | 🇺🇸 United States |
| Act II | Conagra Brands | 🇺🇸 United States |
| Diana | Diana | 🇸🇻 El Salvador |
| Chiki | Indofood | 🇮🇩 Indonesia |
About the owner: Trade Kings
Trade Kings is a privately held company headquartered in Lusaka, Zambia, founded in 1995. Brandtree records 15 brands under its control.
Trade Kings is a wholly Zambian-owned manufacturer that says it is among the largest fast-moving consumer goods producers in sub-Saharan Africa, with more than 91 brands and over 16,000 employees. It was founded in 1995 in a garage in Lusaka and its first product was Blue Boom detergent paste. It has since added soaps, confectionery, biscuits, baby cereal, dairy drinks and snacks, and in 2008 commissioned Kafue Steel Mills, which it describes as the first plant in sub-Saharan Africa to take raw iron ore through to finished steel.
🇿🇲 Yoyo and other Zambian brands
Brandtree records a controlling owner for 23 brands that began in Zambia. All of them are controlled from Zambia.
- Master Pork — Zambeef 🇿🇲
- Proflight Zambia — Proflight Zambia 🇿🇲
- Zambeef — Zambeef 🇿🇲
- Zamchick — Zambeef 🇿🇲
- Zamflour — Zambeef 🇿🇲
- Zamloaf — Zambeef 🇿🇲
Frequently asked questions
Who is the parent company of Yoyo?
The parent company of Yoyo is Trade Kings, a privately held company headquartered in Zambia.
Is Yoyo Zambian?
Yes. Yoyo originated in Zambia in 2006 and its owner, Trade Kings, is also headquartered in Zambia.
Is Yoyo still owned by Trade Kings?
Yes. As of 22 September 2026, Yoyo is still owned by Trade Kings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Trade Kings Group — About Us: our story, 1995 to 2024 — Trade Kings Group, Official document; retrieved 22 September 2026.
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