Who owns Yoyo?
Yoyo is owned by Trade Kings (Zambia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Trade Kings Group reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇿🇲 Zambia, Lusaka
- Origin
- 🇿🇲 Zambia
- Founded
- 2006
- Category
- Food › Snacks › Salty snacks
- Last verified
- · 1 sources
About Yoyo
Yoyo Fun Snacks was one of four brands Trade Kings introduced in 2006, the year it describes as the start of a cross-pollination of ideas that produced lollipops, biscuits, breakfast cereals, potato and maize snacks and soya nuggets. The group now runs it through an associated business, Yoyo Foods, which it lists alongside Dairy Gold, Swiss Bake and Big Tree as one of its specialist food companies.
Ownership timeline of Yoyo
- ? – present Trade Kings [1] reported
Where Yoyo sits in Trade Kings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Trade Kings ownership tree →
Other brands owned by Trade Kings in food
Latest news about Yoyo
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Yoyo?
The parent company of Yoyo is Trade Kings, a privately held company headquartered in Zambia.
Is Yoyo Zambian?
Yes. Yoyo originated in Zambia in 2006 and its owner, Trade Kings, is also headquartered in Zambia.
Is Yoyo still owned by Trade Kings?
Yes. As of 22 September 2026, Yoyo is still owned by Trade Kings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Trade Kings Group — About Us: our story, 1995 to 2024 — Trade Kings Group, Official document; retrieved 22 September 2026.
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