Who owns Super?
Super is owned by Trade Kings (Zambia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Trade Kings Group — About Us: our story, 1995 to 2024. Last checked .
Key facts
- Current owner
- Trade Kings Group reported
- Owner HQ
- 🇿🇲 Zambia, Lusaka
- Origin
- 🇿🇲 Zambia
- Founded
- 1998
- Category
- Food › Confectionery › Candy & sugar confectionery
- Last verified
- · 1 sources
About Super
Super Sweets was the launch that took Trade Kings into confectionery in 1998, a category the group had no presence in when it started out in detergents three years earlier. The brand is sold as Super Candies, Super Fusion Pops and Super Roll Gums, and was followed by the larger Amazon and Milkit ranges that now lead the group's sweets business.
Ownership timeline of Super
- Current owner Trade Kings [1] reported
Where Super sits in Trade Kings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Trade Kings ownership tree →
See the full Trade Kings brand portfolio (15) →
Other brands owned by Trade Kings
Trade Kings controls 15 brands on Brandtree, 8 of them in food.
Also in food
- Ama SipSip
- Amazon (2006)
- Milkit (2017)
- Nyama Soya (2006)
- Royal Oak
- Twin Cows
- Yoyo (2006)
Founded in the 1990s
Other brands in candy & sugar confectionery, and who owns them
The 87 brands in candy & sugar confectionery on Brandtree belong to 39 owners. The largest is Cloetta, with 6; Trade Kings has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Ahlgrens bilar | Cloetta | 🇸🇪 Sweden |
| Bottle Caps | Ferrero | 🇮🇹 Italy |
| Charleston Chew | Tootsie Roll | 🇺🇸 United States |
| Bon Bon Bum | Colombina | 🇨🇴 Colombia |
| Candy Kittens | Katjes International | 🇩🇪 Germany |
| Airheads | Perfetti Van Melle | 🇳🇱 Netherlands |
| Goldbears | Haribo | 🇩🇪 Germany |
| Háls | Nói Síríus | 🇮🇸 Iceland |
About the owner: Trade Kings
Trade Kings is a privately held company headquartered in Lusaka, Zambia, founded in 1995. Brandtree records 15 brands under its control.
Trade Kings is a wholly Zambian-owned manufacturer that says it is among the largest fast-moving consumer goods producers in sub-Saharan Africa, with more than 91 brands and over 16,000 employees. It was founded in 1995 in a garage in Lusaka and its first product was Blue Boom detergent paste. It has since added soaps, confectionery, biscuits, baby cereal, dairy drinks and snacks, and in 2008 commissioned Kafue Steel Mills, which it describes as the first plant in sub-Saharan Africa to take raw iron ore through to finished steel.
🇿🇲 Super and other Zambian brands
Brandtree records a controlling owner for 23 brands that began in Zambia. All of them are controlled from Zambia.
- Master Pork — Zambeef 🇿🇲
- Proflight Zambia — Proflight Zambia 🇿🇲
- Zambeef — Zambeef 🇿🇲
- Zamchick — Zambeef 🇿🇲
- Zamflour — Zambeef 🇿🇲
- Zamloaf — Zambeef 🇿🇲
Frequently asked questions
Who is the parent company of Super?
The parent company of Super is Trade Kings, a privately held company headquartered in Zambia.
Is Super Zambian?
Yes. Super originated in Zambia in 1998 and its owner, Trade Kings, is also headquartered in Zambia.
Is Super still owned by Trade Kings?
Yes. As of 22 September 2026, Super is still owned by Trade Kings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Trade Kings Group — About Us: our story, 1995 to 2024 — Trade Kings Group, Official document; retrieved 22 September 2026.
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