Who owns Super?
Super is owned by Trade Kings (Zambia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Trade Kings Group reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇿🇲 Zambia, Lusaka
- Origin
- 🇿🇲 Zambia
- Founded
- 1998
- Category
- Food › Confectionery › Candy & sugar confectionery
- Last verified
- · 1 sources
About Super
Super Sweets was the launch that took Trade Kings into confectionery in 1998, a category the group had no presence in when it started out in detergents three years earlier. The brand is sold as Super Candies, Super Fusion Pops and Super Roll Gums, and was followed by the larger Amazon and Milkit ranges that now lead the group's sweets business.
Ownership timeline of Super
- ? – present Trade Kings [1] reported
Where Super sits in Trade Kings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Trade Kings ownership tree →
Other brands owned by Trade Kings in food
Latest news about Super
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Super?
The parent company of Super is Trade Kings, a privately held company headquartered in Zambia.
Is Super Zambian?
Yes. Super originated in Zambia in 1998 and its owner, Trade Kings, is also headquartered in Zambia.
Is Super still owned by Trade Kings?
Yes. As of 22 September 2026, Super is still owned by Trade Kings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Trade Kings Group — About Us: our story, 1995 to 2024 — Trade Kings Group, Official document; retrieved 22 September 2026.
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