Who owns Romeo?
Romeo is owned by Trade Kings (Zambia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Trade Kings Group — About Us: our story, 1995 to 2024. Last checked .
Key facts
- Current owner
- Trade Kings Group reported
- Owner HQ
- 🇿🇲 Zambia, Lusaka
- Origin
- 🇿🇲 Zambia
- Founded
- 1998
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Last verified
- · 1 sources
About Romeo
Romeo is the beauty soap Trade Kings introduced in 1998, a year after Yebo, and the brand it markets as an everyday luxury rather than a hygiene product. The bars are sold in 100 gram and 175 gram sizes in Floral Blossom, Secret Garden, Purple Orchid, Moisture Plus and Indulgence variants, alongside separate medicated, glycerine and pink and white beauty bars.
Ownership timeline of Romeo
- Current owner Trade Kings [1] reported
Where Romeo sits in Trade Kings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Trade Kings ownership tree →
See the full Trade Kings brand portfolio (15) →
Other brands owned by Trade Kings
Trade Kings controls 15 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
Founded in the 1990s
Other brands in bar soap & body wash, and who owns them
The 43 brands in bar soap & body wash on Brandtree belong to 30 owners. The largest is Unilever, with 5; Trade Kings has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Dove | Unilever | 🇬🇧 United Kingdom |
| Cavaillès | Bolton Group | 🇮🇹 Italy |
| Cristalino | CasaLuker | 🇨🇴 Colombia |
| Protex | Colgate-Palmolive | 🇺🇸 United States |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Ivory | Procter & Gamble | 🇺🇸 United States |
| Claire | Sulfo Rwanda | 🇷🇼 Rwanda |
About the owner: Trade Kings
Trade Kings is a privately held company headquartered in Lusaka, Zambia, founded in 1995. Brandtree records 15 brands under its control.
Trade Kings is a wholly Zambian-owned manufacturer that says it is among the largest fast-moving consumer goods producers in sub-Saharan Africa, with more than 91 brands and over 16,000 employees. It was founded in 1995 in a garage in Lusaka and its first product was Blue Boom detergent paste. It has since added soaps, confectionery, biscuits, baby cereal, dairy drinks and snacks, and in 2008 commissioned Kafue Steel Mills, which it describes as the first plant in sub-Saharan Africa to take raw iron ore through to finished steel.
🇿🇲 Romeo and other Zambian brands
Brandtree records a controlling owner for 23 brands that began in Zambia. All of them are controlled from Zambia.
- Master Pork — Zambeef 🇿🇲
- Proflight Zambia — Proflight Zambia 🇿🇲
- Zambeef — Zambeef 🇿🇲
- Zamchick — Zambeef 🇿🇲
- Zamflour — Zambeef 🇿🇲
- Zamloaf — Zambeef 🇿🇲
Frequently asked questions
Who is the parent company of Romeo?
The parent company of Romeo is Trade Kings, a privately held company headquartered in Zambia.
Is Romeo Zambian?
Yes. Romeo originated in Zambia in 1998 and its owner, Trade Kings, is also headquartered in Zambia.
Is Romeo still owned by Trade Kings?
Yes. As of 22 September 2026, Romeo is still owned by Trade Kings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Trade Kings Group — About Us: our story, 1995 to 2024 — Trade Kings Group, Official document; retrieved 22 September 2026.
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