Who owns Ivory?
Ivory is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1879
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Parent ticker
- NYSE: PG
- Trademark registrant
- Procter & Gamble Co., The (USPTO)
- Last verified
- · 2 sources
About Ivory
Ivory soap was created in 1879 and famously floats, the result of a batch that was over-whipped by accident and became the product's defining feature. Its claim to be 99 and 44 hundredths per cent pure is one of the oldest advertising slogans still in use.
Trademark record for Ivory
The USPTO record for the Ivory mark lists Procter & Gamble Co., The as the owner of record (serial number 71011861). That name matches the owner named above.[2]
Ownership timeline of Ivory
- Current owner Procter & Gamble [1] verified
Where Ivory sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 23 of them in personal care & beauty.
Also in personal care & beauty
Other brands in bar soap & body wash, and who owns them
The 42 brands in bar soap & body wash on Brandtree belong to 29 owners. The largest is Unilever, with 5; Procter & Gamble has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Dove | Unilever | 🇬🇧 United Kingdom |
| MediHerb | Trade Kings | 🇿🇲 Zambia |
| Cavaillès | Bolton Group | 🇮🇹 Italy |
| Cristalino | CasaLuker | 🇨🇴 Colombia |
| Protex | Colgate-Palmolive | 🇺🇸 United States |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Claire | Sulfo Rwanda | 🇷🇼 Rwanda |
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇺🇸 Ivory and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Ivory is not one of them.
Frequently asked questions
Who is the parent company of Ivory?
The parent company of Ivory is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Ivory American?
Yes. Ivory originated in the United States in 1879 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Ivory still owned by Procter & Gamble?
Yes. As of 25 September 2026, Ivory is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: IVORY, serial 71011861, registration 0054415 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
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