Who owns Vicks?
Vicks is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1890
- Category
- Consumer health › Over-the-counter medicine › Cold
- Parent ticker
- NYSE: PG
- Trademark registrant
- THE PROCTER & GAMBLE COMPANY (USPTO)
- Last verified
- · 2 sources
About Vicks
Vicks VapoRub was created in the 1890s by North Carolina pharmacist Lunsford Richardson, who wanted a chest rub whose menthol vapour a child could breathe rather than a medicine that had to be swallowed. The 1918 influenza pandemic made it a household name. Procter & Gamble acquired it with Richardson-Vicks in 1985.
How often Procter & Gamble names Vicks in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Vicks
The USPTO record for the Vicks mark lists THE PROCTER & GAMBLE COMPANY as the owner of record (serial number 72292134). That name matches the owner named above.[2]
Ownership timeline of Vicks
- Current owner Procter & Gamble [1] verified
Where Vicks sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 3 of them in consumer health.
Also in consumer health
- Metamucil (1934)
- Pepto-Bismol (1901)
Founded in the 1890s
- Fairy (1898)
Other brands in cold, and who owns them
The 33 brands in cold on Brandtree belong to 20 owners. The largest is Krka, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Herbion | Krka | 🇸🇮 Slovenia |
| Breathe Right | Prestige Consumer Healthcare | 🇺🇸 United States |
| Lemsip | Reckitt | 🇬🇧 United Kingdom |
| Dimestil | Birzeit Pharmaceutical | 🇵🇸 Palestine |
| HealthCareAisle | Dr. Reddy's | 🇮🇳 India |
| Tukol | Genomma Lab | 🇲🇽 Mexico |
| Benadryl | Kenvue | 🇺🇸 United States |
| Allergosan | Sopharma | 🇧🇬 Bulgaria |
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇺🇸 Vicks and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Vicks is not one of them.
- Advil — Haleon 🇬🇧
- Alka-Seltzer — Bayer 🇩🇪
- Band-Aid — Kenvue 🇺🇸
- Breathe Right — Prestige Consumer Healthcare 🇺🇸
- Bufferin (United States) — Genomma Lab 🇲🇽
- Doan's — Dr. Reddy's 🇮🇳
Frequently asked questions
Who is the parent company of Vicks?
The parent company of Vicks is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Vicks American?
Yes. Vicks originated in the United States in 1890 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Vicks still owned by Procter & Gamble?
Yes. As of 25 September 2026, Vicks is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: VICKS, serial 72292134, registration 0867818 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
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