Who owns Secret?
Secret is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1956
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Deodorant & antiperspirant
- Parent ticker
- NYSE: PG
- Trademark registrant
- PROCTER & GAMBLE COMPANY, THE (USPTO)
- Last verified
- · 2 sources
About Secret
Secret was the first antiperspirant marketed specifically to women, launched in 1956, and its line about being strong enough for a man but made for a woman ran for decades. It is one of the largest women's deodorants in North America.
How often Procter & Gamble names Secret in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Trademark record for Secret
The USPTO record for the Secret mark lists PROCTER & GAMBLE COMPANY, THE as the owner of record (serial number 72008152). That name matches the owner named above.[2]
Ownership timeline of Secret
- Current owner Procter & Gamble [1] verified
Where Secret sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 23 of them in personal care & beauty.
Also in personal care & beauty
- Always (1983)
- Bounty (1965)
- Braun (1921)
- Charmin (1928)
- Crest (1955)
- Gillette (1901)
- Head & Shoulders (1961)
- Herbal Essences (1971)
- Ivory (1879)
- Luvs (1976)
- Native (2015)
- Olay (1952)
- Old Spice (1937)
- Oral-B (1950)
- Pampers (1961)
- Pantene (1945)
- Puffs (1960)
- Safeguard (1963)
Founded in the 1950s
Other brands in deodorant & antiperspirant, and who owns them
The 14 brands in deodorant & antiperspirant on Brandtree belong to 8 owners. The largest is Unilever, with 5; Procter & Gamble has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Axe | Unilever | 🇬🇧 United Kingdom |
| Lume | Mammoth Brands | 🇺🇸 United States |
| Impact | ACI Limited | 🇧🇩 Bangladesh |
| Speed Stick | Colgate-Palmolive | 🇺🇸 United States |
| Exit | Osotspa | 🇹🇭 Thailand |
| Mitchum | Revlon | 🇺🇸 United States |
| Banho a Banho | Ypê | 🇧🇷 Brazil |
| Degree | Unilever | 🇬🇧 United Kingdom |
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇺🇸 Secret and other American brands
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Secret is not one of them.
Official recalls involving Secret products
11 recall notices from government regulators matched to Secret. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Secret, powder fresh, Aluminum chlorohydrate 24%, Anti-Perspirant/Deodorant, Topical spray can Net Wt., (a) 4OZ (113g), NDC 37000-134-11, UPC 0 37000 71109 4,… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Secret, Dry Spray, (Aluminum chlorohydrate 23.5%), Antiperspirant, Waterlily, Topical Spray Can, Net Wt 3.8 oz (107 g), Dist. by: Procter & Gamble,… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Secret, Dry Spray, Aluminum chlorohydrate 23.5%, Antiperspirant, Lavender, Topical spray can Net Wt 3.8 oz (107 g), Dist. by: Procter & Gamble, Cincinnati, OH… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Secret, Dry Spray, (Aluminum chlorohydrate 23.5%), Antiperspirant, Light Essentials, Topical spray can Net Wt 3.8 oz (107 g), Dist. by: Procter & Gamble,… — FDA, · Class II
Reason given: CGMP Deviation; manufactured at the same facility where other lots were found to be contaminated with benzene
Recalling firm: The Procter & Gamble Company
- Secret, Dry Spray, Aluminum chlorohydrate 23.5%, Antiperspirant, Rose, Topical spray can Net Wt 3.8 oz (107 g), Dist. by: Procter & Gamble, Cincinnati, OH… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Secret?
The parent company of Secret is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Secret American?
Yes. Secret originated in the United States in 1956 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Secret still owned by Procter & Gamble?
Yes. As of 25 September 2026, Secret is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: SECRET, serial 72008152, registration 0645874 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
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