Who owns Gain?
Gain is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1969
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- NYSE: PG
- Trademark registrant
- PROCTER & GAMBLE COMPANY, THE (USPTO)
- Last verified
- · 3 sources
About Gain
Gain was introduced in 1969 as an enzyme-driven stain-removal detergent and repositioned around its scent in 1981, which is how Procter & Gamble has sold it since. In 2007 it became the company's 23rd brand with more than a billion dollars in sales, despite being sold only in North America. P&G had registered the Gain name for detergents in 1959, a decade before the launch.
Trademark record for Gain
The USPTO record for the Gain mark lists PROCTER & GAMBLE COMPANY, THE as the owner of record (serial number 72065122). That name matches the owner named above.[2]
Ownership timeline of Gain
- Current owner Procter & Gamble [1] verified
Where Gain sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 11 of them in home care.
Also in home care
- Ariel (1967)
- Bounce (1972)
- Cascade (1953)
- Dawn (1973)
- Downy (1960)
- Fairy (1898)
- Febreze (1996)
- Mr. Clean (1958)
- Swiffer (1999)
- Tide (1946)
Founded in the 1960s
- Bounty (1965)
- Head & Shoulders (1961)
- Pampers (1961)
- Puffs (1960)
- Safeguard (1963)
Other brands in laundry detergent, and who owns them
The 47 brands in laundry detergent on Brandtree belong to 25 owners. The largest is Alicorp, with 4; Procter & Gamble has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
| Roku | Dinant | 🇭🇳 Honduras |
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇺🇸 Gain and other American brands
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Gain is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Official recalls involving Gain products
1 recall notice from government regulators matched to Gain. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Tide Pods, Gain Flings, Ace Pods and Ariel Pods liquid laundry detergent packets packaged in flexible film bags. This recall announcement applies only to bags… — CPSC,
Reason given: The outer packaging meant to prevent access to the contents can split open near the zipper track, posing a risk of serious injury to children and other vulnerable populations if…
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Gain?
The parent company of Gain is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Gain American?
Yes. Gain originated in the United States in 1969 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Gain still owned by Procter & Gamble?
Yes. As of 27 September 2026, Gain is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: GAIN, serial 72065122, registration 0683790 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
- [3] Procter & Gamble Announces Gain as its 23rd Billion Dollar Brand — The Procter & Gamble Company, Official press release, published 5 September 2007; retrieved 27 September 2026. The original address no longer opens it, so the link goes to an archived copy (original address).
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