Who owns Ajax?
Ajax is owned by Colgate-Palmolive (the United States, NYSE: CL).[1]
Evidence: Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23, SEC EDGAR, 23 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Colgate-Palmolive Company verified
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇺🇸 United States
- Founded
- 1947
- Category
- Home care › Household cleaning › Surface & bathroom cleaners
- Parent ticker
- NYSE: CL
- Trademark registrant
- COLGATE-PALMOLIVE COMPANY (USPTO)
- Last verified
- · 3 sources
About Ajax
Ajax is a scouring cleanser launched in 1947 and named after the Greek hero, advertised for decades as cleaning like a white tornado. The line has since extended into surface sprays, floor cleaners and dish liquid, and is sold across North America, Europe and Latin America.
How often Colgate-Palmolive names Ajax in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Ajax
The USPTO record for the Ajax mark lists COLGATE-PALMOLIVE COMPANY as the owner of record (serial number 72195764). That name matches the owner named above.[2]
Ownership timeline of Ajax
- Current owner Colgate-Palmolive [1] verified
Where Ajax sits in Colgate-Palmolive
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Colgate-Palmolive ownership tree →
See the full Colgate-Palmolive brand portfolio (15) →
Other brands owned by Colgate-Palmolive
Colgate-Palmolive controls 15 brands on Brandtree, 4 of them in home care.
Also in home care
Other brands in surface & bathroom cleaners, and who owns them
The 34 brands in surface & bathroom cleaners on Brandtree belong to 21 owners. The largest is SC Johnson, with 4; Colgate-Palmolive has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Method | SC Johnson | 🇺🇸 United States |
| Formula 409 | Clorox | 🇺🇸 United States |
| Flash | Grupo AlEn | 🇲🇽 Mexico |
| Armor All | Energizer Holdings | 🇺🇸 United States |
| Nufăr | Farmec | 🇷🇴 Romania |
| Bon Ami | Faultless Brands | 🇺🇸 United States |
| El Kef | Lesieur Cristal | 🇲🇦 Morocco |
| Mr. Clean | Procter & Gamble | 🇺🇸 United States |
About the owner: Colgate-Palmolive
Colgate-Palmolive is a publicly listed company headquartered in New York, United States, founded in 1806. Brandtree records 15 brands under its control, and it is listed as NYSE: CL.
Colgate-Palmolive traces to a New York soap and candle business started in 1806 and took its present form in 1928. Oral care is its largest business, and its Hill's Pet Nutrition subsidiary is a major veterinary pet food maker.
Colgate-Palmolive: full profile, brands and acquisition history →
🇺🇸 Ajax and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Ajax is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
- Arm & Hammer — Church & Dwight 🇺🇸
Frequently asked questions
Who is the parent company of Ajax?
The parent company of Ajax is Colgate-Palmolive, a publicly listed company headquartered in the United States.
Is Ajax American?
Yes. Ajax originated in the United States in 1947 and its owner, Colgate-Palmolive, is also headquartered in the United States.
Is Ajax still owned by Colgate-Palmolive?
Yes. As of 4 October 2026, Ajax is still owned by Colgate-Palmolive. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 16 September 2026.
- [2] USPTO: AJAX, serial 72195764 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
- [3] Colgate-Palmolive: Our History — Colgate-Palmolive Company, Official document; retrieved 4 October 2026.
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