Who owns Speed Stick?
Speed Stick is owned by Colgate-Palmolive (the United States, NYSE: CL), which has owned the brand since 1992.[1][2]
Evidence: Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23, SEC EDGAR, 23 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Colgate-Palmolive Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇺🇸 United States
- Founded
- 1978
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Deodorant & antiperspirant
- Parent ticker
- NYSE: CL
- Trademark registrant
- Colgate-Palmolive Company (USPTO)
- Last verified
- · 3 sources
About Speed Stick
Speed Stick is a men's deodorant brand launched in 1978 by the Mennen Company, which had made toiletries since 1878. Colgate-Palmolive acquired Mennen in 1992 for $670 million, and the brand remains one of the largest men's deodorants in North America.
How often Colgate-Palmolive names Speed Stick in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Speed Stick
The USPTO record for the Speed Stick mark lists Colgate-Palmolive Company as the owner of record (serial number 76190302). That name matches the owner named above.[3]
Ownership timeline of Speed Stick
- 1992 – present Colgate-Palmolive [1][2] verified
Where Speed Stick sits in Colgate-Palmolive
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Colgate-Palmolive ownership tree →
See the full Colgate-Palmolive brand portfolio (15) →
Other brands owned by Colgate-Palmolive
Colgate-Palmolive controls 15 brands on Brandtree, 10 of them in personal care & beauty.
Also in personal care & beauty
- Colgate (1873)
- Colgate Total (1992)
- elmex (1962)
- Filorga (1978)
- meridol (1990)
- Protex (1985)
- Sanex (1977)
- Softsoap (1980)
- Tom's of Maine (1970)
Founded in the 1970s
- Suavitel (1970)
Other brands in deodorant & antiperspirant, and who owns them
The 14 brands in deodorant & antiperspirant on Brandtree belong to 8 owners. The largest is Unilever, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Axe | Unilever | 🇬🇧 United Kingdom |
| Lume | Mammoth Brands | 🇺🇸 United States |
| Native | Procter & Gamble | 🇺🇸 United States |
| Impact | ACI Limited | 🇧🇩 Bangladesh |
| Exit | Osotspa | 🇹🇭 Thailand |
| Mitchum | Revlon | 🇺🇸 United States |
| Banho a Banho | Ypê | 🇧🇷 Brazil |
| Degree | Unilever | 🇬🇧 United Kingdom |
About the owner: Colgate-Palmolive
Colgate-Palmolive is a publicly listed company headquartered in New York, United States, founded in 1806. Brandtree records 15 brands under its control, and it is listed as NYSE: CL.
Colgate-Palmolive traces to a New York soap and candle business started in 1806 and took its present form in 1928. Oral care is its largest business, and its Hill's Pet Nutrition subsidiary is a major veterinary pet food maker.
Colgate-Palmolive: full profile, brands and acquisition history →
🇺🇸 Speed Stick and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Speed Stick is not one of them.
Frequently asked questions
Who is the parent company of Speed Stick?
The parent company of Speed Stick is Colgate-Palmolive, a publicly listed company headquartered in the United States.
Is Speed Stick American?
Yes. Speed Stick originated in the United States in 1978 and its owner, Colgate-Palmolive, is also headquartered in the United States.
Since when has Colgate-Palmolive owned Speed Stick?
Colgate-Palmolive has owned Speed Stick since 1992.
Is Speed Stick still owned by Colgate-Palmolive?
Yes. As of 4 October 2026, Speed Stick is still owned by Colgate-Palmolive. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 16 September 2026.
- [2] Colgate-Palmolive: Our History — Colgate-Palmolive Company, Official document; retrieved 4 October 2026.
- [3] USPTO: SPEED STICK, serial 76190302 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.