Who owns Mitchum?
Mitchum is owned by Revlon (the United States), which has owned the brand since 1970.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Our Brands - Revlon Consumer Products LLC. Last checked .
Key facts
- Current owner
- Revlon Consumer Products LLC reported
- Owned since
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇺🇸 United States
- Founded
- 1959
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Deodorant & antiperspirant
- Last verified
- · 1 sources
About Mitchum
Mitchum is an antiperspirant and deodorant brand. Revlon's brands page says it was founded in 1959 in Tennessee and offers dermatologist-tested, 48-hour protection. Revlon's history page records that Revlon acquired the Mitchum Co. in 1970, making it one of the longest-held brands in the portfolio, and the company's own description of its range names antiperspirant deodorants as a category.
Ownership timeline of Mitchum
Where Mitchum sits in Revlon
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Revlon ownership tree →
See the full Revlon brand portfolio (11) →
Other brands owned by Revlon
Revlon controls 11 brands on Brandtree, 11 of them in personal care & beauty.
Also in personal care & beauty
- Almay
- American Crew (1995)
- CND (1979)
- Creme of Nature (1976)
- Cutex (1911)
- Elizabeth Arden (1910)
- Revlon (1932)
- Revlon ColorSilk
- Revlon Professional (1979)
- SinfulColors
Other brands in deodorant & antiperspirant, and who owns them
The 14 brands in deodorant & antiperspirant on Brandtree belong to 8 owners. The largest is Unilever, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Axe | Unilever | 🇬🇧 United Kingdom |
| Lume | Mammoth Brands | 🇺🇸 United States |
| Native | Procter & Gamble | 🇺🇸 United States |
| Impact | ACI Limited | 🇧🇩 Bangladesh |
| Speed Stick | Colgate-Palmolive | 🇺🇸 United States |
| Exit | Osotspa | 🇹🇭 Thailand |
| Banho a Banho | Ypê | 🇧🇷 Brazil |
| Degree | Unilever | 🇬🇧 United Kingdom |
About the owner: Revlon
Revlon is a privately held company headquartered in New York, United States, founded in 1932. Brandtree records 11 brands under its control.
Revlon Consumer Products LLC is the New York beauty company that makes and markets color cosmetics, hair color and care, skincare, men's grooming, antiperspirant deodorants and fragrances. Its corporate site says Charles and Joseph Revson and Charles Lachman founded Revlon in 1932 and that it sells a portfolio of 15+ brands in more than 150 countries. Its own history page says it went public in 1996; the company is no longer a listed issuer, and the corporate site does not state who owns it today, so no shareholder is recorded here. Its brand portfolio was assembled by acquisition: Mitchum (1970), the Colomer Group brands (2013), Cutex and Elizabeth Arden (2016). Juicy Couture is listed on its brands page as a lifestyle brand, but the page does not say whether it is owned or licensed, so it is left out.
🇺🇸 Mitchum and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Mitchum is not one of them.
Frequently asked questions
Who is the parent company of Mitchum?
The parent company of Mitchum is Revlon, a privately held company headquartered in the United States.
Is Mitchum American?
Yes. Mitchum originated in the United States in 1959 and its owner, Revlon, is also headquartered in the United States.
Since when has Revlon owned Mitchum?
Revlon has owned Mitchum since 1970.
Is Mitchum still owned by Revlon?
Yes. As of 2 October 2026, Mitchum is still owned by Revlon. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Our Brands - Revlon Consumer Products LLC — Revlon Consumer Products LLC, Official document; retrieved 2 October 2026.
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