Who owns American Crew?
American Crew is owned by Revlon (the United States), which has owned the brand since 2013.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Our Brands - Revlon Consumer Products LLC. Last checked .
Key facts
- Current owner
- Revlon Consumer Products LLC reported
- Owned since
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇺🇸 United States
- Founded
- 1995 by David Raccuglia
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Men's grooming
- Last verified
- · 1 sources
About American Crew
American Crew is a professional men's grooming brand. Revlon's history page says David Raccuglia founded it in 1995, laying the foundation of the men's grooming category, and that Revlon acquired it in 2013 as part of the Colomer Group deal. Revlon's brands page describes it as a global supplier of grooming products with strong stylist endorsement, and it now sits in Revlon's portfolio next to the salon range.
Ownership timeline of American Crew
Where American Crew sits in Revlon
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Revlon ownership tree →
See the full Revlon brand portfolio (11) →
Other brands owned by Revlon
Revlon controls 11 brands on Brandtree, 11 of them in personal care & beauty.
Also in personal care & beauty
- Almay
- CND (1979)
- Creme of Nature (1976)
- Cutex (1911)
- Elizabeth Arden (1910)
- Mitchum (1959)
- Revlon (1932)
- Revlon ColorSilk
- Revlon Professional (1979)
- SinfulColors
Other brands in men's grooming, and who owns them
The 15 brands in men's grooming on Brandtree belong to 12 owners. The largest is Procter & Gamble, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Smart And Handsome | Emami | 🇮🇳 India |
| GATSBY | Mandom | 🇯🇵 Japan |
| Braun | Procter & Gamble | 🇺🇸 United States |
| Alpecin | Dr. Wolff Group | 🇩🇪 Germany |
| Cremo | Edgewell | 🇺🇸 United States |
| Gold | Hemas | 🇱🇰 Sri Lanka |
| Duel | Lion Match Company | 🇿🇦 South Africa |
| Harry's | Mammoth Brands | 🇺🇸 United States |
About the owner: Revlon
Revlon is a privately held company headquartered in New York, United States, founded in 1932. Brandtree records 11 brands under its control.
Revlon Consumer Products LLC is the New York beauty company that makes and markets color cosmetics, hair color and care, skincare, men's grooming, antiperspirant deodorants and fragrances. Its corporate site says Charles and Joseph Revson and Charles Lachman founded Revlon in 1932 and that it sells a portfolio of 15+ brands in more than 150 countries. Its own history page says it went public in 1996; the company is no longer a listed issuer, and the corporate site does not state who owns it today, so no shareholder is recorded here. Its brand portfolio was assembled by acquisition: Mitchum (1970), the Colomer Group brands (2013), Cutex and Elizabeth Arden (2016). Juicy Couture is listed on its brands page as a lifestyle brand, but the page does not say whether it is owned or licensed, so it is left out.
🇺🇸 American Crew and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; American Crew is not one of them.
Frequently asked questions
Who is the parent company of American Crew?
The parent company of American Crew is Revlon, a privately held company headquartered in the United States.
Is American Crew American?
Yes. American Crew originated in the United States in 1995 and its owner, Revlon, is also headquartered in the United States.
Since when has Revlon owned American Crew?
Revlon has owned American Crew since 2013.
Is American Crew still owned by Revlon?
Yes. As of 2 October 2026, American Crew is still owned by Revlon. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Our Brands - Revlon Consumer Products LLC — Revlon Consumer Products LLC, Official document; retrieved 2 October 2026.
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