Brandtree

Who owns Tom's of Maine?

Tom's of Maine is owned by Colgate-Palmolive (the United States, NYSE: CL), which acquired the brand on 1 May 2006 for $100 million.[1][2] Tom's of Maine was founded in 1970 in the United States and was independent until 2006.

Evidence: Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23, SEC EDGAR, 23 February 2026. Verified from filings; last checked .

Key facts

Current owner
Colgate-Palmolive Company verified
Owned since
· deal details
Acquisition price
$100 million (equity value)
Previous owner
Independent (1970–2006)
Owner HQ
🇺🇸 United States, New York
Origin
🇺🇸 United States
Founded
1970
Category
Personal care & beauty › Oral care › Toothpaste & toothbrushes
Parent ticker
NYSE: CL
Trademark registrant
Tom's of Maine, Inc. (USPTO)
Last verified
· 3 sources

About Tom's of Maine

Tom's of Maine was founded in 1970 by Tom and Kate Chappell, who made personal care products without artificial ingredients and published their full ingredient lists long before that was common. Colgate-Palmolive acquired a controlling stake in 2006 for $100 million while leaving the founders in operational control.

How often Colgate-Palmolive names Tom's of Maine in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.

Annual report filedTimes Tom's of Maine is named
20264
20254
20244

Trademark record for Tom's of Maine

The USPTO record for the Tom's of Maine mark lists Tom's of Maine, Inc. as the owner of record (serial number 77980376). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]

Ownership timeline of Tom's of Maine

Owners of Tom's of Maine over 1970 to 2026 Colgate-Palmolive 2006–present Colgate-Palmolive 197019801990200020102020
  1. 2006 – present Colgate-Palmolive — acquired 1 May 2006 [1][2] verified

Where Tom's of Maine sits in Colgate-Palmolive

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Tom's of Maine sits in Colgate-Palmolive Tree of 15 brands under Colgate-Palmolive. Colgate-Palmolive Tom's of Maine Ajax Colgate Colgate Total elmex Fabuloso and 9 more

Open the full Colgate-Palmolive ownership tree →

See the full Colgate-Palmolive brand portfolio (15) →

Other brands owned by Colgate-Palmolive

Colgate-Palmolive controls 15 brands on Brandtree, 10 of them in personal care & beauty.

Also in personal care & beauty

Founded in the 1970s

All Colgate-Palmolive brands →

Other brands in toothpaste & toothbrushes, and who owns them

Colgate-Palmolive has more brands in toothpaste & toothbrushes on Brandtree than any other owner: 5 of 42.

BrandOwnerOwner based in
Desensin Dentaid 🇪🇸 Spain
Close-Up Unilever 🇬🇧 United Kingdom
Parodontax Haleon 🇬🇧 United Kingdom
Pepsodent (United States) Church & Dwight 🇺🇸 United States
Bioniq Dr. Wolff Group 🇩🇪 Germany
CLINICA Lion 🇯🇵 Japan
Elgydium Pierre Fabre 🇫🇷 France
Crest Procter & Gamble 🇺🇸 United States

Every brand in toothpaste & toothbrushes and its owner →

About the owner: Colgate-Palmolive

Colgate-Palmolive is a publicly listed company headquartered in New York, United States, founded in 1806. Brandtree records 15 brands under its control, and it is listed as NYSE: CL.

Colgate-Palmolive traces to a New York soap and candle business started in 1806 and took its present form in 1928. Oral care is its largest business, and its Hill's Pet Nutrition subsidiary is a major veterinary pet food maker.

Colgate-Palmolive: full profile, brands and acquisition history →

🇺🇸 Tom's of Maine and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Tom's of Maine is not one of them.

All American brands and who owns them →

Deals involving Tom's of Maine

Acquisition closed

Colgate-Palmolive acquires Tom's of Maine

Colgate-Palmolive bought 84 per cent of Tom's of Maine for about $100 million, leaving the founders with the rest. Tom's had been built on natural ingredients and a refusal to test on animals, and the sale to a mass-market giant was contentious among the customers it had attracted on exactly those grounds.

Value
$100m
Seller
—
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Tom's of Maine?

The parent company of Tom's of Maine is Colgate-Palmolive, a publicly listed company headquartered in the United States.

Is Tom's of Maine American?

Yes. Tom's of Maine originated in the United States in 1970 and its owner, Colgate-Palmolive, is also headquartered in the United States.

When did Colgate-Palmolive buy Tom's of Maine?

Colgate-Palmolive completed its acquisition of Tom's of Maine on 1 May 2006, after announcing the deal on 21 March 2006. The deal was valued at $100 million.

Who owned Tom's of Maine before Colgate-Palmolive?

Tom's of Maine was an independent company from its founding in 1970 until Colgate-Palmolive acquired it in 2006.

Is Tom's of Maine still owned by Colgate-Palmolive?

Yes. As of 4 October 2026, Tom's of Maine is still owned by Colgate-Palmolive. The ownership record was last checked against primary sources on that date.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 16 September 2026.
  2. [2] Colgate-Palmolive Company Form 8-K — acquisition of Filorga — SEC EDGAR, SEC Form 8-K, published 31 July 2019; retrieved 16 September 2026.
  3. [3] USPTO: TOM'S OF MAINE, serial 77980376 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.