Who owns Armor All?
Armor All is owned by Energizer Holdings (the United States, NYSE: ENR), which has owned the brand since 28 January 2019.[1] Before Energizer Holdings, Armor All was owned by Spectrum Brands from 2010 to 2019.[1]
Evidence: Energizer Holdings, Inc. Annual Report on Form 10-K filed 2025-11-18, SEC EDGAR, 18 November 2025. Verified from filings; last checked .
Key facts
- Current owner
- Energizer Holdings, Inc. verified
- Owned since
- Previous owner
- Spectrum Brands (2010–2019)
- Owner HQ
- 🇺🇸 United States, St. Louis, Missouri
- Origin
- 🇺🇸 United States
- Founded
- 1962
- Category
- Home care › Household cleaning › Surface & bathroom cleaners
- Parent ticker
- NYSE: ENR
- Last verified
- · 1 sources
About Armor All
Armor All makes car interior and exterior care products, best known for a protectant that restores the appearance of vinyl and rubber trim. Energizer acquired it with the Spectrum Brands auto care business in 2019.
What Energizer Holdings's annual report says about Armor All
Sentences about Armor All from Energizer Holdings's latest annual filing[1], copied word for word.
For fiscal 2025, a quantitative assessment was performed over the Rayovac trade names due to the prior year impairment, and a qualitative assessment was performed over the Energizer, Eveready and Armor All trade names.
Specifically, a 50 basis point change in the discount rate used in the valuations would result in an additional impairment of $16.7 and $0.3 for the Rayovac and Varta trade names, respectively. 51 In fiscal 2024, the Company also performed a qualitative assessment over the Energizer, Eveready and Armor All trade name and no impairments were identified.
A quantitative assessment was performed over the Rayovac and Armor All trade names due to the prior year impairments, and a qualitative assessment was performed over the Energizer, Eveready and Varta trade names.
How often Energizer Holdings names Armor All in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Armor All
- 2010 – 2019 Spectrum Brands [1] verified
- 2019 – present Energizer Holdings [1] verified
Where Armor All sits in Energizer Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Energizer Holdings ownership tree →
See the full Energizer Holdings brand portfolio (6) →
Other brands owned by Energizer Holdings
Energizer Holdings controls 6 brands on Brandtree, 6 of them in home care.
Also in home care
Other brands in surface & bathroom cleaners, and who owns them
The 34 brands in surface & bathroom cleaners on Brandtree belong to 21 owners. The largest is SC Johnson, with 4; Energizer Holdings has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Method | SC Johnson | 🇺🇸 United States |
| Formula 409 | Clorox | 🇺🇸 United States |
| Flash | Grupo AlEn | 🇲🇽 Mexico |
| Ajax | Colgate-Palmolive | 🇺🇸 United States |
| Nufăr | Farmec | 🇷🇴 Romania |
| Bon Ami | Faultless Brands | 🇺🇸 United States |
| El Kef | Lesieur Cristal | 🇲🇦 Morocco |
| Mr. Clean | Procter & Gamble | 🇺🇸 United States |
About the owner: Energizer Holdings
Energizer Holdings is a publicly listed company headquartered in St. Louis, Missouri, United States, founded in 2015. Brandtree records 6 brands under its control, and it is listed as NYSE: ENR.
Energizer Holdings is the battery and automotive care company left after the 2015 split that created Edgewell Personal Care. Its battery business traces to 1896 and the first commercially sold dry cell, and it bought Rayovac and Varta from Spectrum Brands in 2019.
Energizer Holdings: full profile, brands and acquisition history →
🇺🇸 Armor All and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Armor All is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Armor All?
The parent company of Armor All is Energizer Holdings, a publicly listed company headquartered in the United States.
Is Armor All American?
Yes. Armor All originated in the United States in 1962 and its owner, Energizer Holdings, is also headquartered in the United States.
Since when has Energizer Holdings owned Armor All?
Energizer Holdings has owned Armor All since 28 January 2019.
Who owned Armor All before Energizer Holdings?
Before Energizer Holdings, Armor All was owned by Spectrum Brands from 2010 until 2019.
Is Armor All still owned by Energizer Holdings?
Yes. As of 10 October 2026, Armor All is still owned by Energizer Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Energizer Holdings, Inc. Annual Report on Form 10-K filed 2025-11-18 — SEC EDGAR, SEC Form 10-K, published 18 November 2025; retrieved 23 October 2026.
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