Brandtree

Who owns Varta?

Varta is owned by Energizer Holdings (the United States, NYSE: ENR), which acquired the brand on 2 January 2019 from Spectrum Brands, as part of a $2 billion deal that also included Rayovac.[1] Before Energizer Holdings, Varta was owned by Spectrum Brands from 2005 to 2019.[1]

Evidence: Energizer Holdings, Inc. Annual Report on Form 10-K filed 2025-11-18, SEC EDGAR, 18 November 2025. Verified from filings; last checked .

Key facts

Current owner
Energizer Holdings, Inc. verified
Owned since
· deal details
Deal price (whole deal)
$2 billion (enterprise value) for 2 brands
Previous owner
Spectrum Brands (2005–2019)
Owner HQ
🇺🇸 United States, St. Louis, Missouri
Origin
🇩🇪 Germany
Founded
1887
Category
Home care › Household goods & storage › Batteries & lighting
Parent ticker
NYSE: ENR
Last verified
· 1 sources

About Varta

Varta is a German battery brand founded in 1887 and one of the leading consumer battery names in Europe. Energizer acquired the consumer battery business from Spectrum Brands in 2019; the industrial and specialist business remains separate.

What Energizer Holdings's annual report says about Varta

Sentences about Varta from Energizer Holdings's latest annual filing[1], copied word for word.

How often Energizer Holdings names Varta in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.

Annual report filedTimes Varta is named
202527
202433
202313

Ownership timeline of Varta

Owners of Varta over 1887 to 2026 Spectrum Brands 2005–2019; Energizer Holdings 2019–present Spectrum Brands 1900192019401960198020002020
  1. 2005 – 2019 Spectrum Brands — sold 2 January 2019 [1] verified
  2. 2019 – present Energizer Holdings — acquired 2 January 2019 [1] verified

Where Varta sits in Energizer Holdings

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Varta sits in Energizer Holdings Tree of 6 brands under Energizer Holdings. Energizer Holdings Varta Armor All Energizer Eveready Rayovac STP

Open the full Energizer Holdings ownership tree →

See the full Energizer Holdings brand portfolio (6) →

Other brands owned by Energizer Holdings

Energizer Holdings controls 6 brands on Brandtree, 6 of them in home care.

Also in home care

All Energizer Holdings brands →

Other brands in batteries & lighting, and who owns them

The 20 brands in batteries & lighting on Brandtree belong to 12 owners. The largest is Signify, with 4; Energizer Holdings has 4.

BrandOwnerOwner based in
Cooper Lighting Solutions Signify 🇳🇱 Netherlands
Eveready (India) Eveready India 🇮🇳 India
Amazon Basics Amazon 🇺🇸 United States
Anker SOLIX Anker Innovations 🇨🇳 China
Duracell Berkshire Hathaway 🇺🇸 United States
BIC Lighter BIC 🇫🇷 France
Lumishore Garmin 🇨🇭 Switzerland
Havells Havells 🇮🇳 India

Every brand in batteries & lighting and its owner →

About the owner: Energizer Holdings

Energizer Holdings is a publicly listed company headquartered in St. Louis, Missouri, United States, founded in 2015. Brandtree records 6 brands under its control, and it is listed as NYSE: ENR.

Energizer Holdings is the battery and automotive care company left after the 2015 split that created Edgewell Personal Care. Its battery business traces to 1896 and the first commercially sold dry cell, and it bought Rayovac and Varta from Spectrum Brands in 2019.

Energizer Holdings: full profile, brands and acquisition history →

🇩🇪 Varta and other German brands

Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country, Varta among them.

All German brands and who owns them →

Deals involving Varta

Divestiture closed

Energizer Holdings acquires Rayovac and Varta

Energizer bought the Rayovac and Varta consumer battery businesses from Spectrum Brands, consolidating three of the largest battery brands in North America and Europe under one owner. European regulators required Energizer to divest the Varta business in several markets before clearing the deal.

Value
$2bn
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Varta?

The parent company of Varta is Energizer Holdings, a publicly listed company headquartered in the United States.

Is Varta German or American?

Varta originated in Germany in 1887, but it is owned today by Energizer Holdings, which is headquartered in the United States. So Varta is a German-origin brand under American ownership.

When did Energizer Holdings buy Varta?

Energizer Holdings completed its acquisition of Varta on 2 January 2019, after announcing the deal on 15 January 2018. The deal, which also included Rayovac, was valued at $2 billion (enterprise value).

Who owned Varta before Energizer Holdings?

Before Energizer Holdings, Varta was owned by Spectrum Brands from 2005 until 2019.

Is Varta still owned by Energizer Holdings?

Yes. As of 10 October 2026, Varta is still owned by Energizer Holdings. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Energizer Holdings, Inc. Annual Report on Form 10-K filed 2025-11-18 — SEC EDGAR, SEC Form 10-K, published 18 November 2025; retrieved 23 October 2026.

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