Varta is owned by Energizer Holdings (the United States, NYSE: ENR), which acquired the brand on 2 January 2019 from Spectrum Brands, as part of a $2 billion deal that also included Rayovac.[1] Before Energizer Holdings, Varta was owned by Spectrum Brands from 2005 to 2019.[1]
Varta is a German battery brand founded in 1887 and one of the leading consumer battery names in Europe. Energizer acquired the consumer battery business from Spectrum Brands in 2019; the industrial and specialist business remains separate.
What Energizer Holdings's annual report says about Varta
Sentences about Varta from Energizer Holdings's latest annual filing[1], copied word for word.
These products are sold globally under the Energizer, Eveready and Rayovac brands, including hearing aid batteries, and the Varta brand in Latin America and Asia Pacific.
We own thousands of Energizer, Rayovac, and Eveready trademarks globally, and license Varta trademarks, which we consider to be of substantial importance and which are used individually or in conjunction with other sub-brand names.
In November 2021, Varta Microbattery GmbH filed a lawsuit against the Company alleging breach of a supply agreement related to zinc-air hearing aid batteries.
How often Energizer Holdings names Varta in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Energizer Holdings is a publicly listed company headquartered in St. Louis, Missouri, United States, founded in 2015. Brandtree records 6 brands under its control, and it is listed as NYSE: ENR.
Energizer Holdings is the battery and automotive care company left after the 2015 split that created Edgewell Personal Care. Its battery business traces to 1896 and the first commercially sold dry cell, and it bought Rayovac and Varta from Spectrum Brands in 2019.
Brandtree records a controlling owner for 252 brands that began in Germany.
93 of them (37%) are now controlled by a company headquartered in another country, Varta among them.
Energizer bought the Rayovac and Varta consumer battery businesses from Spectrum Brands, consolidating three of the largest battery brands in North America and Europe under one owner. European regulators required Energizer to divest the Varta business in several markets before clearing the deal.
The parent company of Varta is Energizer Holdings, a publicly listed company headquartered in the United States.
Is Varta German or American?
⌄
Varta originated in Germany in 1887, but it is owned today by Energizer Holdings, which is headquartered in the United States. So Varta is a German-origin brand under American ownership.
When did Energizer Holdings buy Varta?
⌄
Energizer Holdings completed its acquisition of Varta on 2 January 2019, after announcing the deal on 15 January 2018. The deal, which also included Rayovac, was valued at $2 billion (enterprise value).
Who owned Varta before Energizer Holdings?
⌄
Before Energizer Holdings, Varta was owned by Spectrum Brands from 2005 until 2019.
Is Varta still owned by Energizer Holdings?
⌄
Yes. As of 10 October 2026, Varta is still owned by Energizer Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy