Rayovac is owned by Energizer Holdings (the United States, NYSE: ENR), which acquired the brand on 2 January 2019 from Spectrum Brands, as part of a $2 billion deal that also included Varta.[1] Before Energizer Holdings, Rayovac was owned by Spectrum Brands from 2005 to 2019.[1]
Evidence: Energizer Holdings, Inc. Annual Report on Form 10-K filed 2025-11-18, SEC EDGAR, 18 November 2025. Verified from filings; last checked .
Rayovac was founded in Wisconsin in 1906 and is the largest hearing aid battery brand in the world alongside its general purpose cells. Energizer acquired it from Spectrum Brands in 2019 for about $2 billion.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Energizer Holdings ownership tree →
See the full Energizer Holdings brand portfolio (6) →
Energizer Holdings controls 6 brands on Brandtree, 6 of them in home care.
The 20 brands in batteries & lighting on Brandtree belong to 12 owners. The largest is Signify, with 4; Energizer Holdings has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Cooper Lighting Solutions | Signify | 🇳🇱 Netherlands |
| Eveready (India) | Eveready India | 🇮🇳 India |
| Amazon Basics | Amazon | 🇺🇸 United States |
| Anker SOLIX | Anker Innovations | 🇨🇳 China |
| Duracell | Berkshire Hathaway | 🇺🇸 United States |
| BIC Lighter | BIC | 🇫🇷 France |
| Lumishore | Garmin | 🇨🇭 Switzerland |
| Havells | Havells | 🇮🇳 India |
Energizer Holdings is a publicly listed company headquartered in St. Louis, Missouri, United States, founded in 2015. Brandtree records 6 brands under its control, and it is listed as NYSE: ENR.
Energizer Holdings is the battery and automotive care company left after the 2015 split that created Edgewell Personal Care. Its battery business traces to 1896 and the first commercially sold dry cell, and it bought Rayovac and Varta from Spectrum Brands in 2019.
Energizer Holdings: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Rayovac is not one of them.
Energizer bought the Rayovac and Varta consumer battery businesses from Spectrum Brands, consolidating three of the largest battery brands in North America and Europe under one owner. European regulators required Energizer to divest the Varta business in several markets before clearing the deal.
The parent company of Rayovac is Energizer Holdings, a publicly listed company headquartered in the United States.
Yes. Rayovac originated in the United States in 1906 and its owner, Energizer Holdings, is also headquartered in the United States.
Energizer Holdings completed its acquisition of Rayovac on 2 January 2019, after announcing the deal on 15 January 2018. The deal, which also included Varta, was valued at $2 billion (enterprise value).
Before Energizer Holdings, Rayovac was owned by Spectrum Brands from 2005 until 2019.
Yes. As of 25 September 2026, Rayovac is still owned by Energizer Holdings. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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