Duracell is owned by Berkshire Hathaway (the United States, NYSE: BRK.B), which acquired the brand on 29 February 2016 for $4.7 billion from Procter & Gamble.[1][2]
Evidence: Berkshire Hathaway Inc. Annual Report on Form 10-K filed 2026-03-02, SEC EDGAR, 2 March 2026. Verified from filings; last checked .
Duracell alkaline batteries date to research in the 1920s on longer-lasting cells, with the consumer brand launched in 1964, and its copper-topped design is registered trade dress. Berkshire Hathaway acquired the business from Procter & Gamble in 2016, paying with its P&G shares rather than cash.
Sentences about Duracell from Berkshire Hathaway's latest annual filing[1], copied word for word.
Other consumer products The Duracell Company ("Duracell"), headquartered in Chicago, Illinois, is a leading manufacturer of high-performance alkaline and lithium coin batteries.
Duracell manufactures batteries primarily in the U.S., as well as in Europe and China and provides a network of worldwide sales and distribution centers.
Duracell sells its products to a diverse group of retailers and distributors across the globe.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
The USPTO record for the Duracell mark lists Duracell U.S. Operations, Inc. as the owner of record (serial number 88354533). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Berkshire Hathaway ownership tree →
See the full Berkshire Hathaway brand portfolio (19) →
Berkshire Hathaway controls 19 brands on Brandtree.
The 20 brands in batteries & lighting on Brandtree belong to 12 owners. The largest is Signify, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Energizer | Energizer Holdings | 🇺🇸 United States |
| Cooper Lighting Solutions | Signify | 🇳🇱 Netherlands |
| Eveready (India) | Eveready India | 🇮🇳 India |
| Amazon Basics | Amazon | 🇺🇸 United States |
| Anker SOLIX | Anker Innovations | 🇨🇳 China |
| BIC Lighter | BIC | 🇫🇷 France |
| Lumishore | Garmin | 🇨🇭 Switzerland |
| Havells | Havells | 🇮🇳 India |
Berkshire Hathaway is a holding company headquartered in Omaha, Nebraska, United States, founded in 1839. Brandtree records 19 brands under its control, and it is listed as NYSE: BRK.B.
Berkshire Hathaway is a holding company built by Warren Buffett from a failing textile mill. Alongside insurance and railroads it owns consumer businesses outright and holds large minority stakes in others, including Kraft Heinz and The Coca-Cola Company.
Berkshire Hathaway: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Duracell is not one of them.
Berkshire Hathaway acquired Duracell from Procter & Gamble in a share exchange worth about $4.7 billion, handing back its P&G stock rather than paying cash. Structuring it as an exchange avoided a large capital gains charge on shares Berkshire had held since the Gillette merger.
The parent company of Duracell is Berkshire Hathaway, a holding company headquartered in the United States.
Yes. Duracell originated in the United States in 1924 and its owner, Berkshire Hathaway, is also headquartered in the United States.
Berkshire Hathaway completed its acquisition of Duracell on 29 February 2016, after announcing the deal on 13 November 2014. The deal was valued at $4.7 billion (enterprise value).
Yes. As of 10 October 2026, Duracell is still owned by Berkshire Hathaway. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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