Brandtree

Who owns the household goods & storage brands?

249 household goods & storage brands tracked here are owned by 84 companies; the three largest owners, F.I.L.A., Arçelik and Pilot, control 37 of them (15%) as of Oct 2026.

Treemap of household goods & storage brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of household goods & storage brands

#OwnerHQBrands in this categoryExamples
1F.I.L.A.🇮🇹 Italy15Arches, Canson, Daler-Rowney, Dixon, Giotto and 10 more
2Arçelik🇹🇷 Turkey13Arctic, Arçelik, Bauknecht, Beko, Blomberg and 8 more
3Pilot🇯🇵 Japan9Acroball, Capless, Dr. Grip, FriXion, G-2 and 4 more
4Midea🇨🇳 China8COLMO, Comfee, Eureka, Little Swan, Midea and 3 more
5Haier🇨🇳 China7AQUA, Candy, Casarte, Fisher & Paykel, Haier and 2 more
6BSH🇩🇪 Germany7Balay, Bosch (home appliances), Constructa, Gaggenau, Pitsos and 2 more
7Newell Brands🇺🇸 United States7Coleman, Contigo, Crock-Pot, Paper Mate, Rubbermaid and 2 more
8Groupe SEB🇫🇷 France6All-Clad, Krups, Moulinex, Rowenta, Tefal and 1 more
9Mattel🇺🇸 United States6American Girl, Barbie, Fisher-Price, Hot Wheels, Matchbox and 1 more
10Hasbro🇺🇸 United States6Dungeons & Dragons, Magic: The Gathering, Monopoly, Nerf, Play-Doh and 1 more
11Amica🇵🇱 Poland5Amica, CDA, Fagor, Gram, Hansa
12Artel🇺🇿 Uzbekistan5Artel, Royal, Samsung (Uzbekistan), Shivaki (Uzbekistan), Viessmann (Uzbekistan)
13Signify🇳🇱 Netherlands5Cooper Lighting Solutions, Philips (lighting), Philips Hue, Signify Interact, WiZ
14JAKKS Pacific🇺🇸 United States5Creepy Crawlers, Disguise, JAKKS Wild Games, Maui, Perfectly Cute
15Hamilton Beach Brands🇺🇸 United States5Hamilton Beach, Hamilton Beach Commercial, Lotus, Proctor Silex, Weston
16Electrolux🇸🇪 Sweden4AEG, Electrolux, Frigidaire, Zanussi
17DOMS🇮🇳 India4Amariz, C3, DOMS, Fixy Fix
18Breville Group🇦🇺 Australia4Baratza, Breville, Kambrook, Lelit
19De'Longhi🇮🇹 Italy4Braun Household, De'Longhi, Eversys, Kenwood
20Thien Long Group🇻🇳 Vietnam4Colokit, FlexOffice, Flexio, Thien Long
21Vestel🇹🇷 Turkey4Cylinda, Regal, Vestel, Vestfrost
22Energizer Holdings🇺🇸 United States4Energizer, Eveready, Rayovac, Varta
23Flair🇮🇳 India4Flair, Flair Creative, Hauser, ZOOX
24Ledesma🇦🇷 Argentina4Gloria, Ledesma NAT, Punax, Éxito
25Whirlpool🇺🇸 United States4JennAir, KitchenAid, Maytag, Whirlpool
26Glen Dimplex🇮🇪 Ireland3Belling, Morphy Richards, Stoves
27Clorox🇺🇸 United States3Brita, Glad, Kingsford
28Lifetime Brands🇺🇸 United States3Chicago Metallic, Fred & Friends, S'well
293M🇺🇸 United States3Command, Post-it, Scotch
30Melitta🇩🇪 Germany3Cuki, Domopak, Toppits
31Ecovacs🇨🇳 China3ECOVACS, Tineco, WINBOT
32H.B. Fuller🇺🇸 United States3EternaBond, Kömmerling, TONSAN
33Eveready India🇮🇳 India3Eveready (India), PowerCell, Shakti
34Pidilite🇮🇳 India3Fevicol, Fevikwik, M-Seal
35Funko🇺🇸 United States3Funko, Mondo, Pop!
36Havells🇮🇳 India3Havells, Havells Studio, Lloyd
37Reynolds Consumer Products🇺🇸 United States3Hefty, Presto, Reynolds Wrap
38Helen of Troy🇺🇸 United States3Hydro Flask, OXO (kitchenware), PUR
39The LEGO Group🇩🇰 Denmark3LEGO, LEGO DUPLO, LEGO Technic
40Henkel🇩🇪 Germany3Loctite, Pattex, Pritt
41YETI🇺🇸 United States3YETI, YETI Hopper, YETI Tundra
42WD-40 Company🇺🇸 United States23-IN-ONE, WD-40
43Anker Innovations🇨🇳 China2Anker SOLIX, Anker eufyMake
44Strix🇮🇲 Isle of Man2Aqua Optima, LAICA
45BIC🇫🇷 France2BIC Cristal, BIC Lighter
46Inter IKEA🇳🇱 Netherlands2BILLY, IKEA
47Bolton Group🇮🇹 Italy2Bison, UHU
48Techtronic Industries🇭🇰 Hong Kong2Hoover, Vax
49Vorwerk🇩🇪 Germany2Kobold, Thermomix
50SharkNinja🇺🇸 United States2Ninja, Shark
51Amazon🇺🇸 United States1Amazon Basics
52Hemas🇱🇰 Sri Lanka1Atlas
53BISSELL🇺🇸 United States1BISSELL
54Betterware (BeFra)🇲🇽 Mexico1Betterware
55Stanley Black & Decker🇺🇸 United States1Black+Decker
56ITC🇮🇳 India1Classmate
57Lion Match Company🇿🇦 South Africa1Clearlite
58Berkshire Hathaway🇺🇸 United States1Duracell
59Dyson🇸🇬 Singapore1Dyson
60Spectrum Brands🇺🇸 United States1George Foreman Grill
61Instant Brands Appliances🇺🇸 United States1Instant Pot
62Garmin🇨🇭 Switzerland1Lumishore
63Traeger🇺🇸 United States1MEATER
64Jyothy Labs🇮🇳 India1Maya
65Poulina🇹🇳 Tunisia1Mont Blanc
66Richemont🇨🇭 Switzerland1Montblanc
67Navigator🇵🇹 Portugal1Navigator
68Olympic Industries🇧🇩 Bangladesh1Olympic
69Lagardère🇫🇷 France1Paperblanks
70Sunstar🇨🇭 Switzerland1Penguin
71Picea🇨🇳 China1Roomba
72Hultafors Group🇸🇪 Sweden1Scangrip
73Scentsy🇺🇸 United States1Scentsy
74Corelle Brands🇺🇸 United States1Snapware
75PepsiCo🇺🇸 United States1SodaStream
76Victorinox🇨🇭 Switzerland1Swiss Army Knife
77Strauss Group🇮🇱 Israel1Tami4
78Tupperware Brands🇺🇸 United States1Tupperware
79Portmeirion Group🇬🇧 United Kingdom1Wax Lyrical
80Bath & Body Works🇺🇸 United States1White Barn
81Inditex🇪🇸 Spain1Zara Home
82SC Johnson🇺🇸 United States1Ziploc
83Zippo🇺🇸 United States1Zippo
84Beiersdorf🇩🇪 Germany1tesa

Sub-categories

All household goods & storage brands and their owners

BrandOwnerSinceOrigin
3-IN-ONEWD-40 Company1995🇺🇸 United States
AcroballPilot—🇯🇵 Japan
AEGElectrolux1994🇩🇪 Germany
All-CladGroupe SEB2004🇺🇸 United States
AmarizDOMS—🇮🇳 India
Amazon BasicsAmazon—🇺🇸 United States
American GirlMattel1998🇺🇸 United States
AmicaAmica—🇵🇱 Poland
Anker eufyMakeAnker Innovations—🇨🇳 China
Anker SOLIXAnker Innovations—🇨🇳 China
AQUAHaier2015🇯🇵 Japan
Aqua OptimaStrix—🇮🇲 Isle of Man
ArçelikArçelik—🇹🇷 Turkey
ArchesF.I.L.A.2020🇫🇷 France
ArcticArçelik—🇷🇴 Romania
ArtelArtel—🇺🇿 Uzbekistan
AtlasHemas—🇱🇰 Sri Lanka
BalayBSH—🇪🇸 Spain
BaratzaBreville Group—🇺🇸 United States
BarbieMattel—🇺🇸 United States
BauknechtArçelik—🇩🇪 Germany
BekoArçelik—🇹🇷 Turkey
BellingGlen Dimplex—🇬🇧 United Kingdom
BetterwareBetterware (BeFra)—🇲🇽 Mexico
BIC CristalBIC—🇫🇷 France
BIC LighterBIC—🇫🇷 France
BILLYInter IKEA—🇸🇪 Sweden
BisonBolton Group—🇳🇱 Netherlands
BISSELLBISSELL—🇺🇸 United States
Black+DeckerStanley Black & Decker2010🇺🇸 United States
BlombergArçelik—🇩🇪 Germany
Bosch (home appliances)BSH—🇩🇪 Germany
Braun HouseholdDe'Longhi—🇩🇪 Germany
BrevilleBreville Group—🇦🇺 Australia
BritaClorox—🇩🇪 Germany
C3DOMS—🇮🇳 India
CandyHaier2019🇮🇹 Italy
CansonF.I.L.A.2016🇫🇷 France
CaplessPilot—🇯🇵 Japan
CasarteHaier—🇨🇳 China
CDAAmica2015🇬🇧 United Kingdom
Chicago MetallicLifetime Brands2016🇺🇸 United States
ClassmateITC—🇮🇳 India
ClearliteLion Match Company—🇿🇦 South Africa
ColemanNewell Brands2016🇺🇸 United States
COLMOMidea—🇨🇳 China
ColokitThien Long Group—🇻🇳 Vietnam
ComfeeMidea—🇨🇳 China
Command3M—🇺🇸 United States
ConstructaBSH—🇩🇪 Germany
ContigoNewell Brands2016🇺🇸 United States
Cooper Lighting SolutionsSignify—🇺🇸 United States
Creepy CrawlersJAKKS Pacific—🇺🇸 United States
Crock-PotNewell Brands2016🇺🇸 United States
CukiMelitta—🇮🇹 Italy
CylindaVestel2024🇸🇪 Sweden
Daler-RowneyF.I.L.A.2016🇬🇧 United Kingdom
DawlanceArçelik—🇵🇰 Pakistan
De'LonghiDe'Longhi—🇮🇹 Italy
DefyArçelik—🇿🇦 South Africa
DisguiseJAKKS Pacific—🇺🇸 United States
DixonF.I.L.A.2005🇺🇸 United States
DomopakMelitta—🇮🇹 Italy
DOMSDOMS—🇮🇳 India
Dr. GripPilot—🇯🇵 Japan
Dungeons & DragonsHasbro1999🇺🇸 United States
DuracellBerkshire Hathaway2016🇺🇸 United States
DysonDyson—🇬🇧 United Kingdom
ECOVACSEcovacs—🇨🇳 China
ElectroluxElectrolux—🇸🇪 Sweden
ElektrabregenzArçelik—🇦🇹 Austria
EnergizerEnergizer Holdings—🇺🇸 United States
EternaBondH.B. Fuller—🇺🇸 United States
EurekaMidea—🇺🇸 United States
EvereadyEnergizer Holdings—🇺🇸 United States
Eveready (India)Eveready India—🇮🇳 India
EversysDe'Longhi2021🇨🇭 Switzerland
ÉxitoLedesma1994🇦🇷 Argentina
FagorAmica2019🇪🇸 Spain
FevicolPidilite—🇮🇳 India
FevikwikPidilite—🇮🇳 India
Fisher & PaykelHaier2018🇳🇿 New Zealand
Fisher-PriceMattel1993🇺🇸 United States
Fixy FixDOMS—🇮🇳 India
FlairFlair—🇮🇳 India
Flair CreativeFlair—🇮🇳 India
FlexioThien Long Group—🇻🇳 Vietnam
FlexOfficeThien Long Group—🇻🇳 Vietnam
Fred & FriendsLifetime Brands2012🇺🇸 United States
FrigidaireElectrolux1986🇺🇸 United States
FriXionPilot—🇯🇵 Japan
FunkoFunko—🇺🇸 United States
G-2Pilot—🇯🇵 Japan
GaggenauBSH1995🇩🇪 Germany
George Foreman GrillSpectrum Brands—🇺🇸 United States
GiottoF.I.L.A.—🇮🇹 Italy
GladClorox1999🇺🇸 United States
GloriaLedesma1994🇦🇷 Argentina
GramAmica2000🇩🇰 Denmark
GrundigArçelik—🇩🇪 Germany
HaierHaier—🇨🇳 China
Hamilton BeachHamilton Beach Brands—🇺🇸 United States
Hamilton Beach CommercialHamilton Beach Brands—🇺🇸 United States
HansaAmica—🇵🇱 Poland
HauserFlair—🇩🇪 Germany
HavellsHavells—🇮🇳 India
Havells StudioHavells—🇮🇳 India
HeftyReynolds Consumer Products—🇺🇸 United States
Hi-Tec-CPilot—🇯🇵 Japan
HooverTechtronic Industries—🇺🇸 United States
Hot WheelsMattel—🇺🇸 United States
HotpointArçelik2024🇬🇧 United Kingdom
Hydro FlaskHelen of Troy2016🇺🇸 United States
IKEAInter IKEA—🇸🇪 Sweden
IndesitArçelik2024🇮🇹 Italy
Instant PotInstant Brands Appliances2023🇨🇦 Canada
JAKKS Wild GamesJAKKS Pacific—🇺🇸 United States
JennAirWhirlpool—🇺🇸 United States
JuicePilot—🇯🇵 Japan
KakunoPilot—🇯🇵 Japan
KambrookBreville Group—🇦🇺 Australia
KenwoodDe'Longhi2001🇬🇧 United Kingdom
KingsfordClorox1973🇺🇸 United States
KitchenAidWhirlpool1986🇺🇸 United States
KoboldVorwerk—🇩🇪 Germany
KömmerlingH.B. Fuller—🇩🇪 Germany
KrupsGroupe SEB2001🇩🇪 Germany
KwikotHaier2024🇿🇦 South Africa
LAICAStrix2020🇮🇹 Italy
LeaderHaier—🇨🇳 China
Ledesma NATLedesma—🇦🇷 Argentina
LEGOThe LEGO Group—🇩🇰 Denmark
LEGO DUPLOThe LEGO Group—🇩🇰 Denmark
LEGO TechnicThe LEGO Group—🇩🇰 Denmark
LeisureArçelik—🇬🇧 United Kingdom
LelitBreville Group2022🇮🇹 Italy
Little SwanMidea—🇨🇳 China
LloydHavells—🇮🇳 India
LoctiteHenkel—🇺🇸 United States
LotusHamilton Beach Brands—🇺🇸 United States
LukasF.I.L.A.2016🇩🇪 Germany
LumishoreGarmin2024🇬🇧 United Kingdom
LyraF.I.L.A.2008🇩🇪 Germany
M-SealPidilite2000🇮🇳 India
Magic: The GatheringHasbro1999🇺🇸 United States
MaimeriF.I.L.A.2014🇮🇹 Italy
MARK'SPilot2021🇯🇵 Japan
MatchboxMattel1997🇬🇧 United Kingdom
MauiJAKKS Pacific—🇺🇸 United States
MayaJyothy Labs—🇮🇳 India
MaytagWhirlpool2006🇺🇸 United States
MEATERTraeger2021🇬🇧 United Kingdom
MideaMidea—🇨🇳 China
MondoFunko—🇺🇸 United States
MonopolyHasbro—🇺🇸 United States
Mont BlancPoulina—🇹🇳 Tunisia
MontblancRichemont—🇩🇪 Germany
Morphy RichardsGlen Dimplex—🇬🇧 United Kingdom
MoulinexGroupe SEB2001🇫🇷 France
NavigatorNavigator—🇵🇹 Portugal
NerfHasbro—🇺🇸 United States
NinjaSharkNinja—🇺🇸 United States
OlympicOlympic Industries—🇧🇩 Bangladesh
OXO (kitchenware)Helen of Troy2004🇺🇸 United States
PaconF.I.L.A.2018🇺🇸 United States
Paper MateNewell Brands—🇺🇸 United States
PaperblanksLagardère2022🇨🇦 Canada
PattexHenkel—🇩🇪 Germany
PenguinSunstar—🇯🇵 Japan
Perfectly CuteJAKKS Pacific—🇺🇸 United States
Philips (lighting)Signify—🇳🇱 Netherlands
Philips HueSignify—🇳🇱 Netherlands
PitsosBSH—🇬🇷 Greece
Play-DohHasbro—🇺🇸 United States
PongoF.I.L.A.1994🇮🇹 Italy
Pop!Funko—🇺🇸 United States
Post-it3M—🇺🇸 United States
PowerCellEveready India—🇮🇳 India
PrangF.I.L.A.2005🇺🇸 United States
PrestoReynolds Consumer Products—🇺🇸 United States
PrincetonF.I.L.A.2018🇺🇸 United States
PrittHenkel—🇩🇪 Germany
Proctor SilexHamilton Beach Brands—🇺🇸 United States
ProfiloBSH—🇹🇷 Turkey
PunaxLedesma—🇦🇷 Argentina
PURHelen of Troy2012🇺🇸 United States
RayovacEnergizer Holdings2019🇺🇸 United States
RegalVestel—🇹🇷 Turkey
Reynolds WrapReynolds Consumer Products—🇺🇸 United States
RoombaPicea via iRobot—🇺🇸 United States
RowentaGroupe SEB1988🇩🇪 Germany
RoyalArtel2015🇺🇿 Uzbekistan
RubbermaidNewell Brands—🇺🇸 United States
S'wellLifetime Brands2022🇺🇸 United States
Samsung (Uzbekistan)Artel2016🇰🇷 South Korea
ScangripHultafors Group—🇩🇰 Denmark
ScentsyScentsy—🇺🇸 United States
Scotch3M—🇺🇸 United States
ShaktiEveready India—🇮🇳 India
SharkSharkNinja—🇺🇸 United States
SharpieNewell Brands—🇺🇸 United States
Shivaki (Uzbekistan)Artel2016🇯🇵 Japan
Siemens (home appliances)BSH—🇩🇪 Germany
Signify InteractSignify—🇳🇱 Netherlands
SnapwareCorelle Brands—🇺🇸 United States
SodaStreamPepsiCo2018🇮🇱 Israel
StovesGlen Dimplex—🇬🇧 United Kingdom
StrathmoreF.I.L.A.2018🇺🇸 United States
Swiss Army KnifeVictorinox—🇨🇭 Switzerland
Tami4Strauss Group—🇮🇱 Israel
TefalGroupe SEB—🇫🇷 France
TekaMidea2025🇩🇪 Germany
tesaBeiersdorf—🇩🇪 Germany
ThermomixVorwerk—🇩🇪 Germany
Thien LongThien Long Group—🇻🇳 Vietnam
TiconderogaF.I.L.A.2005🇺🇸 United States
TinecoEcovacs—🇨🇳 China
TONSANH.B. Fuller—🇨🇳 China
ToppitsMelitta—🇩🇪 Germany
ToshibaMidea2016🇯🇵 Japan
TransformersHasbro—🇺🇸 United States
TrattoF.I.L.A.—🇮🇹 Italy
TupperwareTupperware Brands—🇺🇸 United States
UHUBolton Group1989🇩🇪 Germany
UNOMattel1992🇺🇸 United States
VartaEnergizer Holdings2019🇩🇪 Germany
VaxTechtronic Industries1999🇬🇧 United Kingdom
VestelVestel—🇹🇷 Turkey
VestfrostVestel2008🇩🇰 Denmark
Viessmann (Uzbekistan)Artel2019🇩🇪 Germany
Voltas BekoArçelik—🇮🇳 India
WAHINMidea—🇨🇳 China
Wax LyricalPortmeirion Group2016🇬🇧 United Kingdom
WD-40WD-40 Company—🇺🇸 United States
WestonHamilton Beach Brands—🇺🇸 United States
WhirlpoolWhirlpool—🇺🇸 United States
White BarnBath & Body Works—🇺🇸 United States
WINBOTEcovacs—🇨🇳 China
WiZSignify—🇳🇱 Netherlands
WMFGroupe SEB2016🇩🇪 Germany
Yankee CandleNewell Brands2016🇺🇸 United States
YETIYETI—🇺🇸 United States
YETI HopperYETI—🇺🇸 United States
YETI TundraYETI—🇺🇸 United States
ZanussiElectrolux1984🇮🇹 Italy
Zara HomeInditex—🇪🇸 Spain
ZiplocSC Johnson1998🇺🇸 United States
ZippoZippo—🇺🇸 United States
ZOOXFlair—🇮🇳 India

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