OXO (kitchenware) is owned by Helen of Troy (the United States, NASDAQ: HELE), which acquired the brand on 1 June 2004 for $273 million.[1][2] OXO (kitchenware) was founded in 1990 in the United States and was independent until 2004.
Evidence: Helen of Troy Limited Annual Report on Form 10-K filed 2026-04-23, SEC EDGAR, 23 April 2026. Verified from filings; last checked .
OXO was founded in 1990 after a retired housewares executive watched his wife struggle with a peeler because of arthritis, and it built the Good Grips range around designing for the hardest case rather than the average one. Helen of Troy acquired the business in 2004.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Helen of Troy ownership tree →
See the full Helen of Troy brand portfolio (5) →
Helen of Troy controls 5 brands on Brandtree, 3 of them in home care.
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; Helen of Troy has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
Helen of Troy is a publicly listed company headquartered in El Paso, Texas, United States, founded in 1968. Brandtree records 5 brands under its control, and it is listed as NASDAQ: HELE.
Helen of Troy began in 1968 as an El Paso hair accessory business and grew by acquiring household, health and beauty brands rather than building them. It operates a portfolio of licensed and owned names across kitchen tools, water bottles, thermometers and hair styling appliances.
Helen of Troy: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; OXO (kitchenware) is not one of them.
Helen of Troy acquired OXO from World Kitchen for about $273 million. OXO had been founded on universal design: its Good Grips peeler was made for a cook with arthritis and turned out to be better for everyone, which is the principle the whole range follows.
The parent company of OXO (kitchenware) is Helen of Troy, a publicly listed company headquartered in the United States.
No. OXO (kitchenware) is owned by Helen of Troy, not Premier Foods.
Yes. OXO (kitchenware) originated in the United States in 1990 and its owner, Helen of Troy, is also headquartered in the United States.
Helen of Troy completed its acquisition of OXO (kitchenware) on 1 June 2004, after announcing the deal on 1 June 2004. The deal was valued at $273 million (enterprise value).
OXO (kitchenware) was an independent company from its founding in 1990 until Helen of Troy acquired it in 2004.
Yes. As of 16 September 2026, OXO (kitchenware) is still owned by Helen of Troy. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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