PUR is owned by Helen of Troy (the United States, NASDAQ: HELE), which acquired the brand on 31 December 2012.[1][2] PUR was founded in 1986 in the United States and was independent until 2012.
Evidence: Helen of Troy Limited Annual Report on Form 10-K filed 2026-04-23, SEC EDGAR, 23 April 2026. Verified from filings; last checked .
PUR makes water filter pitchers and faucet-mounted filters and is the main competitor to Brita in North America. Helen of Troy acquired the brand from Procter & Gamble in 2012. Faucet-mounted filters are a largely American format; most other markets filter through jugs or do not filter tap water at all.
Sentences about PUR from Helen of Troy's latest annual filing[1], copied word for word.
Water Filtration Patent Litigation On December 23, 2021, Brita LP filed a complaint against Kaz USA, inc. and Helen of Troy Limited in the U.S. District Court for the Western District of Texas (the "Patent Litigation"), alleging patent infringement by the Company relating to its PUR gravity-fed water filtration systems.
The complaint in the ITC Action also alleged patent infringement by the Company with respect to a limited set of PUR gravity-fed water filtration systems.
This action sought injunctive relief to prevent entry of certain accused PUR products (and certain other products) into the U.S. and cessation of marketing and sales of existing inventory already in the U.S. On February 28, 2023, the ITC issued an Initial Determination in the ITC Action, tentatively ruling against the Company and the other unrelated respondents.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Helen of Troy ownership tree →
See the full Helen of Troy brand portfolio (5) →
Helen of Troy controls 5 brands on Brandtree, 3 of them in home care.
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; Helen of Troy has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
Helen of Troy is a publicly listed company headquartered in El Paso, Texas, United States, founded in 1968. Brandtree records 5 brands under its control, and it is listed as NASDAQ: HELE.
Helen of Troy began in 1968 as an El Paso hair accessory business and grew by acquiring household, health and beauty brands rather than building them. It operates a portfolio of licensed and owned names across kitchen tools, water bottles, thermometers and hair styling appliances.
Helen of Troy: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; PUR is not one of them.
Helen of Troy acquired the PUR water filtration business from Procter & Gamble. PUR is the main American rival to Brita, and faucet-mounted filters are a largely American format that has never taken hold in markets where tap water is filtered through jugs or not at all. The price was not disclosed.
The parent company of PUR is Helen of Troy, a publicly listed company headquartered in the United States.
Yes. PUR originated in the United States in 1986 and its owner, Helen of Troy, is also headquartered in the United States.
Helen of Troy completed its acquisition of PUR on 31 December 2012, after announcing the deal on 31 December 2012. The price was not disclosed.
PUR was an independent company from its founding in 1986 until Helen of Troy acquired it in 2012.
Yes. As of 10 October 2026, PUR is still owned by Helen of Troy. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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