Who owns Hot Tools?
Hot Tools is owned by Helen of Troy (the United States, NASDAQ: HELE).[1]
Evidence: Helen of Troy Limited Annual Report on Form 10-K filed 2026-04-23, SEC EDGAR, 23 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Helen of Troy Limited verified
- Owner HQ
- 🇺🇸 United States, El Paso, Texas
- Origin
- 🇺🇸 United States
- Founded
- 1980
- Category
- Personal care & beauty › Hair care › Hair colour & styling
- Parent ticker
- NASDAQ: HELE
- Last verified
- · 1 sources
About Hot Tools
Hot Tools makes professional hair styling appliances, principally curling irons and dryers sold to salons and to consumers who want salon equipment. It is one of Helen of Troy's longest-held beauty brands. Its gold-barrelled curling irons are a fixture of professional styling and are sold in a wide range of barrel diameters.
How often Helen of Troy names Hot Tools in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Hot Tools
- Current owner Helen of Troy [1] verified
Where Hot Tools sits in Helen of Troy
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Helen of Troy ownership tree →
See the full Helen of Troy brand portfolio (5) →
Other brands owned by Helen of Troy
Helen of Troy controls 5 brands on Brandtree.
Founded in the 1980s
- PUR (1986)
Other brands in hair colour & styling, and who owns them
The 29 brands in hair colour & styling on Brandtree belong to 16 owners. The largest is Hoyu, with 6.
About the owner: Helen of Troy
Helen of Troy is a publicly listed company headquartered in El Paso, Texas, United States, founded in 1968. Brandtree records 5 brands under its control, and it is listed as NASDAQ: HELE.
Helen of Troy began in 1968 as an El Paso hair accessory business and grew by acquiring household, health and beauty brands rather than building them. It operates a portfolio of licensed and owned names across kitchen tools, water bottles, thermometers and hair styling appliances.
Helen of Troy: full profile, brands and acquisition history →
🇺🇸 Hot Tools and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Hot Tools is not one of them.
Frequently asked questions
Who is the parent company of Hot Tools?
The parent company of Hot Tools is Helen of Troy, a publicly listed company headquartered in the United States.
Is Hot Tools American?
Yes. Hot Tools originated in the United States in 1980 and its owner, Helen of Troy, is also headquartered in the United States.
Is Hot Tools still owned by Helen of Troy?
Yes. As of 16 September 2026, Hot Tools is still owned by Helen of Troy. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Helen of Troy Limited Annual Report on Form 10-K filed 2026-04-23 — SEC EDGAR, SEC Form 10-K, published 23 April 2026; retrieved 16 September 2026.
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