Hydro Flask is owned by Helen of Troy (the United States, NASDAQ: HELE), which acquired the brand on 18 March 2016 for $210 million.[1][2] Hydro Flask was founded in 2009 in Bend, Oregon and was independent until 2016.
Evidence: Helen of Troy Limited Annual Report on Form 10-K filed 2026-04-23, SEC EDGAR, 23 April 2026. Verified from filings; last checked .
Hydro Flask makes vacuum-insulated stainless steel bottles, founded in Oregon in 2009. It became a cultural marker among American teenagers in the late 2010s in a way its competitors did not. Helen of Troy acquired it in 2016 for $210 million.
Sentences about Hydro Flask from Helen of Troy's latest annual filing[1], copied word for word.
Asset impairment charges recognized during fiscal 2026 for our Home & Outdoor segment included charges for our Hydro Flask and Osprey 27 Table of Contents businesses of $184.4 million and $148.1 million, respectively.
The Home & Outdoor segment includes goodwill impairment charges related to our Hydro Flask and Osprey reporting units of $115.9 million and $113.1 million, respectively, during fiscal 2026.
The goodwill impairment charges recognized for the Hydro Flask and Drybar reporting units reduced the carrying values of their goodwill to zero.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Helen of Troy ownership tree →
See the full Helen of Troy brand portfolio (5) →
Helen of Troy controls 5 brands on Brandtree, 3 of them in home care.
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; Helen of Troy has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
Helen of Troy is a publicly listed company headquartered in El Paso, Texas, United States, founded in 1968. Brandtree records 5 brands under its control, and it is listed as NASDAQ: HELE.
Helen of Troy began in 1968 as an El Paso hair accessory business and grew by acquiring household, health and beauty brands rather than building them. It operates a portfolio of licensed and owned names across kitchen tools, water bottles, thermometers and hair styling appliances.
Helen of Troy: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Hydro Flask is not one of them.
Helen of Troy acquired Hydro Flask for about $210 million. The insulated bottle became a cultural marker among American teenagers within a few years of the purchase, which the buyer could not have planned for.
The parent company of Hydro Flask is Helen of Troy, a publicly listed company headquartered in the United States.
Yes. Hydro Flask originated in the United States in 2009 and its owner, Helen of Troy, is also headquartered in the United States.
Helen of Troy completed its acquisition of Hydro Flask on 18 March 2016, after announcing the deal on 18 March 2016. The deal was valued at $210 million (enterprise value).
Hydro Flask was an independent company from its founding in 2009 in Bend, Oregon until Helen of Troy acquired it in 2016.
Yes. As of 10 October 2026, Hydro Flask is still owned by Helen of Troy. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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