Helen of Troy (NASDAQ: HELE) is a publicly listed company headquartered in El Paso, Texas, United States that owns 5 consumer brands across 3 categories, and has 4 recorded transactions.[1][2]
Helen of Troy began in 1968 as an El Paso hair accessory business and grew by acquiring household, health and beauty brands rather than building them. It operates a portfolio of licensed and owned names across kitchen tools, water bottles, thermometers and hair styling appliances.
Read from Helen of Troy's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
The following table summarizes the types of products we sell by business segment: Segment Product Category Primary Products Home & Outdoor Home Solutions Food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products and coffee preparation tools and electronics Insulated Beverageware, Coolers and Food Storage Solutions Insulated beverageware including bottles, travel tumblers, drinkware and mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware and accessories Technical, Outdoor, Travel, and Lifestyle Packs and Accessories Technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, kid carrier packs and accessories Beauty & Wellness Hair Tools and Accessories Mass, professional and prestige hair appliances, brushes, grooming tools and accessories Hair Liquids Prestige shampoos, liquid hair styling products, treatments and conditioners Nail Consumables and Grooming Tools Nail polish, press-on nails, manicure and pedicure systems, grooming tools and nail care essentials Wellness Devices and Consumables Thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans and humidification, thermometry, water filtration and air purification consumables
We contract with unaffiliated manufacturers, primarily in China, Vietnam and Mexico, to manufacture a significant portion of our finished goods for the Home & Outdoor segment and our Beauty & Wellness segment's hair tools and accessories and nail consumables and grooming tools, as well as certain wellness product categories.
Subsequent to fiscal 2026, on April 14, 2026, we completed the sale of our distribution facility in Southaven, Mississippi for a total sales price of $82.0 million, less costs to sell of $3.8 million.
Headline figures from Helen of Troy's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026. Revenue moved from $2.1bn to $1.79bn, an average of -3.2% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $1.79bn | $-782,081,000 | -43.8% | $-898,982,000 | $2.12bn | $755.8m | 10-K | |
| $1.91bn | $142.7m | 7.5% | $123.8m | $3.13bn | $907.5m | 10-K | |
| $2.01bn | $260.6m | 13.0% | $168.6m | $2.84bn | $659.4m | 10-K | |
| $2.07bn | $211.8m | 10.2% | $143.3m | $2.91bn | $928.3m | 10-K | |
| $2.22bn | $272.6m | 12.3% | $223.8m | $2.82bn | $811.3m | 10-K | |
| $2.1bn | $281.5m | 13.4% | $253.9m | $2.26bn | $341.7m | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Helen of Troy acquired Osprey Packs for about $414 million. Osprey offers to repair any pack it has ever made regardless of age or how the damage occurred, a guarantee that survived the change of ownership and is central to why customers buy them.
Helen of Troy acquired Hydro Flask for about $210 million. The insulated bottle became a cultural marker among American teenagers within a few years of the purchase, which the buyer could not have planned for.
Helen of Troy acquired the PUR water filtration business from Procter & Gamble. PUR is the main American rival to Brita, and faucet-mounted filters are a largely American format that has never taken hold in markets where tap water is filtered through jugs or not at all. The price was not disclosed.
Helen of Troy acquired OXO from World Kitchen for about $273 million. OXO had been founded on universal design: its Good Grips peeler was made for a cook with arthritis and turned out to be better for everyone, which is the principle the whole range follows.
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers; Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Regulation FD disclosure | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement; Regulation FD disclosure | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Results of operations and financial condition |
Helen of Troy owns 5 consumer brands tracked here, including Hot Tools, Osprey, PUR, OXO (kitchenware) and Hydro Flask.
Yes. Helen of Troy is headquartered in El Paso, Texas, United States and was founded in 1968.
Helen of Troy is a publicly listed company owned by its shareholders; it trades as HELE on the NASDAQ.
The most recent completed acquisition recorded here is Osprey on 29 December 2021.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy