Brandtree

When did Helen of Troy buy and sell its brands?

Helen of Troy has completed 4 recorded acquisitions and 0 divestitures or spin-offs, spanning 2004 to 2021.

DateTypeAssetsCounterpartyValue
Dec 2021AcquisitionOsprey—$414m
Mar 2016AcquisitionHydro Flask—$210m
Dec 2012AcquisitionPUR—Undisclosed
Jun 2004AcquisitionOXO (kitchenware)—$273m

2021

Acquisition closed

Helen of Troy acquires Osprey

Helen of Troy acquired Osprey Packs for about $414 million. Osprey offers to repair any pack it has ever made regardless of age or how the damage occurred, a guarantee that survived the change of ownership and is central to why customers buy them.

Value
$414m
Seller
—
Regulatory
None recorded

2016

Acquisition closed

Helen of Troy acquires Hydro Flask

Helen of Troy acquired Hydro Flask for about $210 million. The insulated bottle became a cultural marker among American teenagers within a few years of the purchase, which the buyer could not have planned for.

Value
$210m
Seller
—
Regulatory
None recorded

2012

Acquisition closed

Helen of Troy acquires PUR

Helen of Troy acquired the PUR water filtration business from Procter & Gamble. PUR is the main American rival to Brita, and faucet-mounted filters are a largely American format that has never taken hold in markets where tap water is filtered through jugs or not at all. The price was not disclosed.

Value
Undisclosed
Seller
—
Regulatory
None recorded

2004

Acquisition closed

Helen of Troy acquires OXO (kitchenware)

Helen of Troy acquired OXO from World Kitchen for about $273 million. OXO had been founded on universal design: its Good Grips peeler was made for a cook with arthritis and turned out to be better for everyone, which is the principle the whole range follows.

Value
$273m
Seller
—
Regulatory
None recorded

Helen of Troy acquisitions on a timeline

Timeline of completed acquisitions by Helen of Troy

Full chart with a text equivalent, free to republish with attribution.