Brandtree

When did Helen of Troy buy and sell its brands?

Helen of Troy has completed 4 recorded acquisitions and 0 divestitures or spin-offs, spanning 2004 to 2021.

DateTypeAssetsCounterpartyValue
Dec 2021AcquisitionOsprey$414m
Mar 2016AcquisitionHydro Flask$210m
Dec 2012AcquisitionPURundisclosed
Jun 2004AcquisitionOXO (kitchenware)$273m

2021

Acquisition closed

Helen of Troy acquires Osprey

Helen of Troy acquired Osprey Packs for about $414 million. Osprey offers to repair any pack it has ever made regardless of age or how the damage occurred, a guarantee that survived the change of ownership and is central to why customers buy them.

Value
$414m
Seller
Regulatory
None recorded

2016

Acquisition closed

Helen of Troy acquires Hydro Flask

Helen of Troy acquired Hydro Flask for about $210 million. The insulated bottle became a cultural marker among American teenagers within a few years of the purchase, which the buyer could not have planned for.

Value
$210m
Seller
Regulatory
None recorded

2012

Acquisition closed

Helen of Troy acquires PUR

Helen of Troy acquired the PUR water filtration business from Procter & Gamble. PUR is the main American rival to Brita, and faucet-mounted filters are a largely American format that has never taken hold in markets where tap water is filtered through jugs or not at all. The price was not disclosed.

Value
Undisclosed
Seller
Regulatory
None recorded

2004

Acquisition closed

Helen of Troy acquires OXO (kitchenware)

Helen of Troy acquired OXO from World Kitchen for about $273 million. OXO had been founded on universal design: its Good Grips peeler was made for a cook with arthritis and turned out to be better for everyone, which is the principle the whole range follows.

Value
$273m
Seller
Regulatory
None recorded

Helen of Troy acquisitions on a timeline

Timeline of completed acquisitions by Helen of Troy

Full chart with a text equivalent, free to republish with attribution.