Who owns Leader?
Leader, a home-care brand, is owned by Haier (China, SSE: 600690).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Haier Smart Home Co., Ltd. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇳 China, Qingdao
- Origin
- 🇨🇳 China
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- SSE: 600690 HKEX: 6690 FWB: 690D
- Last verified
- · 1 sources
About Leader
Leader is Haier Smart Home's value brand in China, aimed at younger consumers and built on user co-creation and social marketing. Its best-selling Lazy Wash triple-drum washing machine grew into a full product line, and the company reports that Leader's revenue passed RMB10 billion for the first time in 2025, a 30 per cent increase on the previous year.
Ownership timeline of Leader
Where Leader sits in Haier
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Haier ownership tree →
Other brands owned by Haier in home care
Latest news about Leader
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Leader?
The parent company of Leader is Haier, a publicly listed company headquartered in China.
Is Leader Chinese?
Yes. Leader originated in China and its owner, Haier, is also headquartered in China.
Is Leader still owned by Haier?
Yes. As of 16 September 2026, Leader is still owned by Haier. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Haier Smart Home — Annual Report 2025 — Haier Smart Home Co., Ltd., Annual report; retrieved 16 September 2026.
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