Who owns Haier?
Haier is owned by Haier Smart Home Co., Ltd. (China, SSE: 600690).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Haier Smart Home Co., Ltd. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇳 China, Qingdao
- Origin
- 🇨🇳 China, Qingdao
- Founded
- 1984
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- SSE: 600690 HKEX: 6690 FWB: 690D
- Last verified
- · 1 sources
About Haier
Haier is the company's namesake brand and its mainstream label in China, sitting between the premium Casarte and the value brand Leader. According to Euromonitor figures cited in the 2025 annual report, Haier held the number one position worldwide in refrigerator retail volume for 18 consecutive years and in washing machines for 17 years, and it is also one of the six brands GE Appliances sells in the United States.
Ownership timeline of Haier
Where Haier sits in Haier
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Haier ownership tree →
Other brands owned by Haier in home care
Latest news about Haier
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Frequently asked questions
Who is the parent company of Haier?
The parent company of Haier is Haier Smart Home Co., Ltd., a publicly listed company headquartered in China.
Is Haier Chinese?
Yes. Haier originated in China in 1984 and its owner, Haier Smart Home Co., Ltd., is also headquartered in China.
Is Haier still owned by Haier Smart Home Co., Ltd.?
Yes. As of 16 September 2026, Haier is still owned by Haier Smart Home Co., Ltd. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Haier Smart Home — Annual Report 2025 — Haier Smart Home Co., Ltd., Annual report; retrieved 16 September 2026.
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