Traeger: brands it owns and its ownership tree
Traeger (NYSE: COOK) is a publicly listed company headquartered in Salt Lake City, Utah, United States that owns 2 consumer brands across 2 categories.[1]
Traeger, Inc. designs and sells wood pellet grills, the pellets that fuel them and a range of cooking accessories, and is listed on the New York Stock Exchange under the ticker COOK. Its grills are made by contract manufacturers in China and Vietnam, while it produces its own wood pellets at mills in the United States. In May 2025 it began a restructuring it calls Project Gravity, which moved its MEATER thermometer business into its Salt Lake City headquarters and ended direct sales of grills from its own website in favour of retailers.
-
brands owned
-
2
categories
-
0
acquisitions recorded
-
0
divestitures recorded
Company facts
- Legal name
- Traeger, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Salt Lake City, Utah, United States
- Tickers
- NYSE: COOK
- SEC CIK
- 0001857853
- Website
- www.traeger.com
- Last verified
- · 1 sources
What Traeger's annual report says about its business
Read from Traeger's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Acquisitions and disposals named in the filing
- Acquired: Apption Labs (July 2021).
In July 2021, we acquired Apption Labs and began selling the MEATER smart thermometer.
- Sold or exited: Traeger direct-to-consumer business.
Actions include a reduction in force, centralization of our MEATER business into our Salt Lake City infrastructure, streamlining and channel optimization initiatives (including discontinuing the Costco roadshow program and exiting our Traeger direct-to-consumer business by redirecting Traeger.com consumers to retail partners), transitioning to a distributor model in certain European markets that currently operate under a direct model, and pellet mill consolidation.
Traeger in numbers
- Traeger owns 2 consumer brands tracked here across 2 top-level categories; the largest is home care with 1 brands.[1]
- 1 of its brands originated outside United States.
Traeger financial history
Headline figures from Traeger's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $545.8m to $559.5m, an average of 0.5% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $559.5m | $-97,727,000 | -17.5% | $-115,181,000 | $676m | $399.6m | 10-K | |
| $604.1m | $-2,944,000 | -0.5% | $-34,008,000 | $830.7m | $398.4m | 10-K | |
| $605.9m | $-55,447,000 | -9.2% | $-84,402,000 | $860.8m | $397.3m | 10-K | |
| $655.9m | $-345,942,000 | -52.7% | $-382,140,000 | $946.7m | $468.1m | 10-K | |
| $785.5m | $-61,149,000 | -7.8% | $-91,767,000 | $1.18bn | $379.4m | 10-K | |
| $545.8m | $58.3m | 10.7% | $31.1m | $989m | $433.6m | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Traeger owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Traeger in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 549300Y5KRY2BD7QVR30
- Registered name
- TRAEGER HOLDINGS, LLC (US)
- Registration status
- Lapsed · record updated 22 May 2025
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
Traeger SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Change to articles or bylaws | |
| 8-K | Other events | |
| 8-K | Notice of delisting or failure to satisfy a listing rule; Results of a shareholder vote; Regulation FD disclosure | |
| 8-K | Other events | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Notice of delisting or failure to satisfy a listing rule; Regulation FD disclosure |
Frequently asked questions
What brands does Traeger own?
Traeger owns 2 consumer brands tracked here, including Traeger and MEATER.
Is Traeger an American company?
Yes. Traeger is headquartered in Salt Lake City, Utah, United States.
Who owns Traeger?
Traeger is a publicly listed company owned by its shareholders; it trades as COOK on the NYSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Traeger, Inc. Annual Report on Form 10-K filed 2026-03-06 — SEC EDGAR, SEC Form 10-K, published 6 March 2026; retrieved 5 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.