Who owns Traeger?
Traeger is owned by Traeger, Inc. (the United States, NYSE: COOK).[1]
Evidence: Traeger, Inc. Annual Report on Form 10-K filed 2026-03-06, SEC EDGAR, 6 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Traeger, Inc. verified
- Owner HQ
- 🇺🇸 United States, Salt Lake City, Utah
- Origin
- 🇺🇸 United States
- Founded
- 1987
- Category
- Home, garden & DIY › Home improvement › Lawn & garden
- Parent ticker
- NYSE: COOK
- Last verified
- · 1 sources
About Traeger
Traeger is the brand of the original wood pellet grill, which the company dates to 1987; Joe Traeger filed the patent for it in 1986 and it expired in 2006, opening the category to competitors. The range now runs from the Woodridge, Pro, Ironwood and Timberline pellet grills to the Flatrock flat top griddle, sold mainly through retailers such as Ace Hardware, The Home Depot, Costco and Amazon, alongside Traeger-branded pellets, rubs and sauces.
Ownership timeline of Traeger
Where Traeger sits in Traeger
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Traeger ownership tree →
See the full Traeger brand portfolio (2) →
Other brands owned by Traeger
Traeger controls 2 brands on Brandtree.
Other brands in lawn & garden, and who owns them
The 29 brands in lawn & garden on Brandtree belong to 17 owners. The largest is Bioceres, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bioceres Semillas | Bioceres | 🇦🇷 Argentina |
| Flymo | Husqvarna Group | 🇸🇪 Sweden |
| Hayter | Toro | 🇺🇸 United States |
| AMES | Griffon | 🇺🇸 United States |
| Dolphin | Maytronics | 🇮🇱 Israel |
| Miracle-Gro | Scotts Miracle-Gro | 🇺🇸 United States |
| BASF Agricultural Solutions | BASF | 🇩🇪 Germany |
| Roundup | Bayer | 🇩🇪 Germany |
About the owner: Traeger
Traeger is a publicly listed company headquartered in Salt Lake City, Utah, United States. Brandtree records 2 brands under its control, and it is listed as NYSE: COOK.
Traeger, Inc. designs and sells wood pellet grills, the pellets that fuel them and a range of cooking accessories, and is listed on the New York Stock Exchange under the ticker COOK. Its grills are made by contract manufacturers in China and Vietnam, while it produces its own wood pellets at mills in the United States. In May 2025 it began a restructuring it calls Project Gravity, which moved its MEATER thermometer business into its Salt Lake City headquarters and ended direct sales of grills from its own website in favour of retailers.
🇺🇸 Traeger and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Traeger is not one of them.
- 3 Day Blinds — Hunter Douglas 🇳🇱
- 7-Eleven — Seven & i 🇯🇵
- AMES — Griffon 🇺🇸
- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Frequently asked questions
Who is the parent company of Traeger?
The parent company of Traeger is Traeger, Inc., a publicly listed company headquartered in the United States.
Is Traeger American?
Yes. Traeger originated in the United States in 1987 and its owner, Traeger, Inc., is also headquartered in the United States.
Is Traeger still owned by Traeger, Inc.?
Yes. As of 5 October 2026, Traeger is still owned by Traeger, Inc. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Traeger, Inc. Annual Report on Form 10-K filed 2026-03-06 — SEC EDGAR, SEC Form 10-K, published 6 March 2026; retrieved 5 October 2026.
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