Who owns MEATER?
MEATER is owned by Traeger (the United States, NYSE: COOK), which has owned the brand since 1 July 2021.[1]
Evidence: Traeger, Inc. Annual Report on Form 10-K filed 2026-03-06, SEC EDGAR, 6 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Traeger, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Salt Lake City, Utah
- Origin
- 🇬🇧 United Kingdom, Leicester
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- NYSE: COOK
- Last verified
- · 1 sources
About MEATER
MEATER is a wireless smart meat thermometer: a probe left in the food that reports its temperature to a phone app. It was developed by Apption Labs, which Traeger bought on 1 July 2021, and the thermometers are made in Taiwan. Traeger reports MEATER within its accessories revenue, and it is the one product line the company still sells directly to consumers after ending direct sales of its grills in 2025.
What Traeger's annual report says about MEATER
Sentences about MEATER from Traeger's latest annual filing[1], copied word for word.
Our Accessories We offer a variety of grill accessories (including the MEATER smart thermometers, P.A.L.
In 2025, we initiated a reduction in force as part of Project Gravity to streamline our organizational structure and reduce costs, and we are centralizing certain operations, including MEATER, into our Salt Lake City infrastructure.
Our grills are currently manufactured in China and Vietnam, our MEATER smart thermometer accessories are currently manufactured in Taiwan, and we outsource the production of our accessories and apparel to a global network of suppliers.
How often Traeger names MEATER in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of MEATER
Where MEATER sits in Traeger
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Traeger ownership tree →
See the full Traeger brand portfolio (2) →
Other brands owned by Traeger
Traeger controls 2 brands on Brandtree.
- Traeger (1987)
Other brands in kitchenware & small appliances, and who owns them
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
About the owner: Traeger
Traeger is a publicly listed company headquartered in Salt Lake City, Utah, United States. Brandtree records 2 brands under its control, and it is listed as NYSE: COOK.
Traeger, Inc. designs and sells wood pellet grills, the pellets that fuel them and a range of cooking accessories, and is listed on the New York Stock Exchange under the ticker COOK. Its grills are made by contract manufacturers in China and Vietnam, while it produces its own wood pellets at mills in the United States. In May 2025 it began a restructuring it calls Project Gravity, which moved its MEATER thermometer business into its Salt Lake City headquarters and ended direct sales of grills from its own website in favour of retailers.
🇬🇧 MEATER and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, MEATER among them.
- Ariel — Procter & Gamble 🇺🇸
- Belling — Glen Dimplex 🇮🇪
- CDA — Amica 🇵🇱
- Cillit Bang — Reckitt 🇬🇧
- Comfort — Unilever 🇬🇧
- Daler-Rowney — F.I.L.A. 🇮🇹
Frequently asked questions
Who is the parent company of MEATER?
The parent company of MEATER is Traeger, a publicly listed company headquartered in the United States.
Is MEATER British or American?
MEATER originated in the United Kingdom, but it is owned today by Traeger, which is headquartered in the United States. So MEATER is a British-origin brand under American ownership.
Since when has Traeger owned MEATER?
Traeger has owned MEATER since 1 July 2021.
Is MEATER still owned by Traeger?
Yes. As of 11 October 2026, MEATER is still owned by Traeger. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Traeger, Inc. Annual Report on Form 10-K filed 2026-03-06 — SEC EDGAR, SEC Form 10-K, published 6 March 2026; retrieved 5 October 2026.
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