Who owns Comfort?
Comfort is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Unilever PLC verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1969
- Category
- Home care › Laundry › Fabric softener & stain removal
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Comfort
Comfort is a fabric conditioner Unilever launched in Britain in 1969, the first of its kind sold there. The range now includes concentrated formats and in-wash scent boosters, and is sold across Europe, Asia and Latin America, sometimes under local names inherited from acquired businesses.
What Unilever's annual report says about Comfort
Sentences about Comfort from Unilever's latest annual filing[1], copied word for word.
Fabric Enhancers grew high single-digit, led by volume, with Comfort benefiting from premium formats and fragrance-led innovations such as boosters.
How often Unilever names Comfort in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Comfort
Where Comfort sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Grüns (80%)
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- St. Ives
- Suave (outside the United States and Canada)
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Other brands owned by Unilever
Unilever controls 53 brands on Brandtree, 6 of them in home care.
Also in home care
Founded in the 1960s
Other brands in fabric softener & stain removal, and who owns them
The 20 brands in fabric softener & stain removal on Brandtree belong to 15 owners. The largest is Faultless Brands, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Faultless | Faultless Brands | 🇺🇸 United States |
| Miss Mouth's Messy Eater | Church & Dwight | 🇺🇸 United States |
| Bounce | Procter & Gamble | 🇺🇸 United States |
| Calgon | Reckitt | 🇬🇧 United Kingdom |
| Scotchgard | 3M | 🇺🇸 United States |
| Herbmarie 1848 | Aekyung | 🇰🇷 South Korea |
| Mon Bijou | Bombril | 🇧🇷 Brazil |
| Suavitel | Colgate-Palmolive | 🇺🇸 United States |
Every brand in fabric softener & stain removal and its owner →
About the owner: Unilever
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
🇬🇧 Comfort and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; Comfort is not one of them.
- Ariel — Procter & Gamble 🇺🇸
- Belling — Glen Dimplex 🇮🇪
- CDA — Amica 🇵🇱
- Cillit Bang — Reckitt 🇬🇧
- Daler-Rowney — F.I.L.A. 🇮🇹
- Dyson — Dyson 🇸🇬
Frequently asked questions
Who is the parent company of Comfort?
The parent company of Comfort is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Comfort British?
Yes. Comfort originated in the United Kingdom in 1969 and its owner, Unilever, is also headquartered in the United Kingdom.
Is Comfort still owned by Unilever?
Yes. As of 8 October 2026, Comfort is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
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