Miss Mouth's Messy Eater is a fast-acting, non-toxic stain remover for use on the spot across multiple surfaces, and Church & Dwight says strong online sales made it the best-selling stain remover brand on Amazon. It had about $80 million of net sales in 2025. Church & Dwight bought it for about $325 million, signing and closing on 28 May 2026, and added it to the fabric care portfolio that includes OxiClean.
Church & Dwight is a publicly listed company headquartered in Ewing, New Jersey, United States, founded in 1846. Brandtree records 9 brands under its control, and it is listed as NYSE: CHD.
Church & Dwight was founded in 1846 to sell sodium bicarbonate and still leads with Arm & Hammer. Its strategy is buying mid-sized leading brands in categories the largest companies overlook.
🇺🇸 Miss Mouth's Messy Eater and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States.
501 of them (19%) are now controlled by a company headquartered in another country; Miss Mouth's Messy Eater is not one of them.
Church & Dwight signed and closed its purchase of the Miss Mouth's Messy Eater stain remover brand on 28 May 2026 for approximately $325 million, announcing it the following day. The brand had about $80 million of net sales and $28 million of EBITDA in 2025, much of it online, and joined the fabric care portfolio that already includes OxiClean. The seller was not named.
Who is the parent company of Miss Mouth's Messy Eater?
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The parent company of Miss Mouth's Messy Eater is Church & Dwight, a publicly listed company headquartered in the United States.
Is Miss Mouth's Messy Eater American?
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Yes. Miss Mouth's Messy Eater originated in the United States and its owner, Church & Dwight, is also headquartered in the United States.
When did Church & Dwight buy Miss Mouth's Messy Eater?
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Church & Dwight completed its acquisition of Miss Mouth's Messy Eater on 28 May 2026. The deal was valued at $325 million.
Is Miss Mouth's Messy Eater still owned by Church & Dwight?
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Yes. As of 29 October 2026, Miss Mouth's Messy Eater is still owned by Church & Dwight. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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