Miss Mouth's Messy Eater is a fast-acting, non-toxic stain remover for use on the spot across multiple surfaces, and Church & Dwight says strong online sales made it the best-selling stain remover brand on Amazon. It had about $80 million of net sales in 2025. Church & Dwight bought it for about $325 million, signing and closing on 28 May 2026, and added it to the fabric care portfolio that includes OxiClean.
Church & Dwight signed and closed its purchase of the Miss Mouth's Messy Eater stain remover brand on 28 May 2026 for approximately $325 million, announcing it the following day. The brand had about $80 million of net sales and $28 million of EBITDA in 2025, much of it online, and joined the fabric care portfolio that already includes OxiClean. The seller was not named.
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Frequently asked questions
Who is the parent company of Miss Mouth's Messy Eater?
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The parent company of Miss Mouth's Messy Eater is Church & Dwight, a publicly listed company headquartered in the United States.
Is Miss Mouth's Messy Eater American?
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Yes. Miss Mouth's Messy Eater originated in the United States and its owner, Church & Dwight, is also headquartered in the United States.
When did Church & Dwight buy Miss Mouth's Messy Eater?
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Church & Dwight completed its acquisition of Miss Mouth's Messy Eater on 28 May 2026. The deal was valued at $325 million.
Is Miss Mouth's Messy Eater still owned by Church & Dwight?
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Yes. As of 16 September 2026, Miss Mouth's Messy Eater is still owned by Church & Dwight. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.