Brandtree

Who owns OxiClean?

OxiClean is owned by Church & Dwight (the United States, NYSE: CHD), which acquired the brand on 1 August 2006 for $325 million.[1][2] OxiClean was founded in 1997 in the United States and was independent until 2006.

Evidence: Church & Dwight Co., Inc. Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .

Key facts

Current owner
Church & Dwight Co., Inc. verified
Owned since
· deal details
Acquisition price
$325 million (enterprise value)
Previous owner
Independent (1997–2006)
Owner HQ
🇺🇸 United States, Ewing, New Jersey
Origin
🇺🇸 United States
Founded
1997
Category
Home care › Laundry › Fabric softener & stain removal
Parent ticker
NYSE: CHD
Last verified
· 2 sources

About OxiClean

OxiClean is an oxygen-based stain remover launched in 1997 and sold through infomercials fronted by the shouting pitchman Billy Mays, whose delivery made the brand recognisable well beyond its buyers. Church & Dwight acquired it in 2006 as part of the Orange Glo International portfolio.

Ownership timeline of OxiClean

Owners of OxiClean over 1997 to 2026 Church & Dwight 2006–present Church & Dwight 200020052010201520202025
  1. 2006 – present Church & Dwight — acquired 1 August 2006 [1][2] verified

Where OxiClean sits in Church & Dwight

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where OxiClean sits in Church & Dwight Tree of 9 brands under Church & Dwight. Church & Dwight OxiClean Arm & Hammer Batiste First Response Miss Mouth's Messy Eater Pepsodent (United States) and 3 more

Open the full Church & Dwight ownership tree →

See the full Church & Dwight brand portfolio (9) →

Other brands owned by Church & Dwight

Church & Dwight controls 9 brands on Brandtree, 3 of them in home care.

Also in home care

All Church & Dwight brands →

Other brands in fabric softener & stain removal, and who owns them

The 20 brands in fabric softener & stain removal on Brandtree belong to 15 owners. The largest is Faultless Brands, with 3; Church & Dwight has 2.

BrandOwnerOwner based in
Faultless Faultless Brands 🇺🇸 United States
Bounce Procter & Gamble 🇺🇸 United States
Calgon Reckitt 🇬🇧 United Kingdom
Scotchgard 3M 🇺🇸 United States
Herbmarie 1848 Aekyung 🇰🇷 South Korea
Mon Bijou Bombril 🇧🇷 Brazil
Suavitel Colgate-Palmolive 🇺🇸 United States
Suavissimo Dinant 🇭🇳 Honduras

Every brand in fabric softener & stain removal and its owner →

About the owner: Church & Dwight

Church & Dwight is a publicly listed company headquartered in Ewing, New Jersey, United States, founded in 1846. Brandtree records 9 brands under its control, and it is listed as NYSE: CHD.

Church & Dwight was founded in 1846 to sell sodium bicarbonate and still leads with Arm & Hammer. Its strategy is buying mid-sized leading brands in categories the largest companies overlook.

Church & Dwight: full profile, brands and acquisition history →

🇺🇸 OxiClean and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; OxiClean is not one of them.

All American brands and who owns them →

Deals involving OxiClean

Acquisition closed

Church & Dwight acquires OxiClean

Church & Dwight acquired Orange Glo International, owner of OxiClean, for about $325 million. OxiClean had been built almost entirely through televised direct-response advertising, a channel most large consumer goods companies had ignored.

Value
$325m
Seller
—
Regulatory
None recorded

Frequently asked questions

Who is the parent company of OxiClean?

The parent company of OxiClean is Church & Dwight, a publicly listed company headquartered in the United States.

Is OxiClean American?

Yes. OxiClean originated in the United States in 1997 and its owner, Church & Dwight, is also headquartered in the United States.

When did Church & Dwight buy OxiClean?

Church & Dwight completed its acquisition of OxiClean on 1 August 2006, after announcing the deal on 13 July 2006. The deal was valued at $325 million (enterprise value).

Who owned OxiClean before Church & Dwight?

OxiClean was an independent company from its founding in 1997 until Church & Dwight acquired it in 2006.

Is OxiClean still owned by Church & Dwight?

Yes. As of 16 September 2026, OxiClean is still owned by Church & Dwight. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Church & Dwight Co., Inc. Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
  2. [2] Church & Dwight Co., Inc. Form 8-K — acquisition of Avid Health — SEC EDGAR, SEC Form 8-K, published 1 October 2012; retrieved 16 September 2026.

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