vitafusion is owned by Church & Dwight (the United States, NYSE: CHD), which acquired the brand on 1 October 2012 for $650 million.[1][2] vitafusion was founded in 2006 in the United States and was independent until 2012.
Evidence: Church & Dwight Co., Inc. Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
vitafusion makes gummy vitamins for adults, a format that was previously confined to children's products, and helped turn supplements into something closer to confectionery in presentation. Church & Dwight acquired it with Avid Health in 2012 for $650 million, and it leads the American gummy vitamin category.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Church & Dwight ownership tree →
See the full Church & Dwight brand portfolio (9) →
Church & Dwight controls 9 brands on Brandtree.
The 45 brands in vitamins & supplements on Brandtree belong to 30 owners. The largest is Krka, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bilobil | Krka | 🇸🇮 Slovenia |
| Berocca | Bayer | 🇩🇪 Germany |
| AXIO | LifeVantage | 🇺🇸 United States |
| Ambrotose | Mannatech | 🇺🇸 United States |
| Abecedin | Birzeit Pharmaceutical | 🇵🇸 Palestine |
| Nature's Sunshine Products | Nature's Sunshine | 🇺🇸 United States |
| Beauty Focus | Nu Skin | 🇺🇸 United States |
| Hiya | USANA | 🇺🇸 United States |
Church & Dwight is a publicly listed company headquartered in Ewing, New Jersey, United States, founded in 1846. Brandtree records 9 brands under its control, and it is listed as NYSE: CHD.
Church & Dwight was founded in 1846 to sell sodium bicarbonate and still leads with Arm & Hammer. Its strategy is buying mid-sized leading brands in categories the largest companies overlook.
Church & Dwight: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; vitafusion is not one of them.
Church & Dwight acquired Avid Health, owner of the vitafusion and L'il Critters gummy vitamin brands, for about $650 million. Gummy vitamins were then growing far faster than tablets, and the purchase gave the company a position in supplements it had not had.
The parent company of vitafusion is Church & Dwight, a publicly listed company headquartered in the United States.
Yes. vitafusion originated in the United States in 2006 and its owner, Church & Dwight, is also headquartered in the United States.
Church & Dwight completed its acquisition of vitafusion on 1 October 2012, after announcing the deal on 13 September 2012. The deal was valued at $650 million (enterprise value).
vitafusion was an independent company from its founding in 2006 until Church & Dwight acquired it in 2012.
Yes. As of 16 September 2026, vitafusion is still owned by Church & Dwight. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy