Who owns the fabric softener & stain removal brands?
20 fabric softener & stain removal brands tracked here are owned by 15 companies; the three largest owners, Faultless Brands, Procter & Gamble and Reckitt, control 7 of them (35%) as of Oct 2026.
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20
brands
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15
owning companies
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35%
held by top 3 owners
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3
foreign-owned brands · origin ≠ owner HQ
Biggest owners of fabric softener & stain removal brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Faultless Brands | 🇺🇸 United States | 3 | Faultless, Magic (fabric care), Niagara |
| 2 | Procter & Gamble | 🇺🇸 United States | 2 | Bounce, Downy |
| 3 | Reckitt | 🇬🇧 United Kingdom | 2 | Calgon, Vanish |
| 4 | Church & Dwight | 🇺🇸 United States | 2 | Miss Mouth's Messy Eater, OxiClean |
| 5 | Square Toiletries | 🇧🇩 Bangladesh | 1 | Chamak |
| 6 | Unilever | 🇬🇧 United Kingdom | 1 | Comfort |
| 7 | Grupo AlEn | 🇲🇽 Mexico | 1 | Ensueño |
| 8 | Aekyung | 🇰🇷 South Korea | 1 | Herbmarie 1848 |
| 9 | Bombril | 🇧🇷 Brazil | 1 | Mon Bijou |
| 10 | 3M | 🇺🇸 United States | 1 | Scotchgard |
| 11 | Henkel | 🇩🇪 Germany | 1 | Snuggle |
| 12 | Golrang Industrial Group | 🇮🇷 Iran | 1 | Softlan |
| 13 | Dinant | 🇭🇳 Honduras | 1 | Suavissimo |
| 14 | Colgate-Palmolive | 🇺🇸 United States | 1 | Suavitel |
| 15 | Jyothy Labs | 🇮🇳 India | 1 | Ujala |