Who owns Niagara?
Niagara is owned by Faultless Brands (the United States).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: About Faultless Brands. Last checked .
Key facts
- Current owner
- Faultless Brands reported
- Owner HQ
- 🇺🇸 United States, Kansas City
- Origin
- 🇺🇸 United States
- Category
- Home care › Laundry › Fabric softener & stain removal
- Last verified
- · 1 sources
About Niagara
Niagara is an ironing spray starch brand owned by Faultless Brands. Its own site says families have looked to Niagara for quality fabric care since 1887, and lists heavy finish, lemon scent and lavender scent ironing spray starches and a premium smooth finish ironing spray among its products, alongside its sister brands Faultless and Magic.
Ownership timeline of Niagara
- Current owner Faultless Brands [1] reported
Where Niagara sits in Faultless Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Faultless Brands ownership tree →
See the full Faultless Brands brand portfolio (5) →
Other brands owned by Faultless Brands
Faultless Brands controls 5 brands on Brandtree, 5 of them in home care.
Also in home care
Other brands in fabric softener & stain removal, and who owns them
Faultless Brands has more brands in fabric softener & stain removal on Brandtree than any other owner: 3 of 20.
| Brand | Owner | Owner based in |
|---|---|---|
| Miss Mouth's Messy Eater | Church & Dwight | 🇺🇸 United States |
| Bounce | Procter & Gamble | 🇺🇸 United States |
| Calgon | Reckitt | 🇬🇧 United Kingdom |
| Scotchgard | 3M | 🇺🇸 United States |
| Herbmarie 1848 | Aekyung | 🇰🇷 South Korea |
| Mon Bijou | Bombril | 🇧🇷 Brazil |
| Suavitel | Colgate-Palmolive | 🇺🇸 United States |
| Suavissimo | Dinant | 🇭🇳 Honduras |
Every brand in fabric softener & stain removal and its owner →
About the owner: Faultless Brands
Faultless Brands is a privately held company headquartered in Kansas City, United States. Brandtree records 5 brands under its control.
Privately owned household products company headquartered in Kansas City, Missouri, where its headquarters, manufacturing plant, research laboratory and distribution centre are located. It sells fabric care, fragrance and home care products to consumer and commercial markets. Its own site traces the business to Beaham & Moffit, which bought the Faultless Starch formula, and says it took the name Faultless Starch/Bon Ami Company in 1974 and Faultless Brands in November 2018.
Faultless Brands: full profile, brands and acquisition history →
🇺🇸 Niagara and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Niagara is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Niagara?
The parent company of Niagara is Faultless Brands, a privately held company headquartered in the United States.
Is Niagara American?
Yes. Niagara originated in the United States and its owner, Faultless Brands, is also headquartered in the United States.
Is Niagara still owned by Faultless Brands?
Yes. As of 4 October 2026, Niagara is still owned by Faultless Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] About Faultless Brands — Faultless Brands, Official document; retrieved 4 October 2026.
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