Who owns Vanish?
Vanish is owned by Reckitt (the United Kingdom, LSE: RKT).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Reckitt Benckiser Group plc Annual Report and Accounts 2025, 5 March 2026 (archived copy). Last checked .
Key facts
- Current owner
- Reckitt Benckiser Group plc reported
- Owner HQ
- 🇬🇧 United Kingdom, Slough
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1983
- Category
- Home care › Laundry › Fabric softener & stain removal
- Parent ticker
- LSE: RKT
- Trademark registrant
- RECKITT BENCKISER VANISH B.V. (USPTO)
- Last verified
- · 2 sources
About Vanish
Vanish is a stain removal brand best known for its pink Oxi Action powder, which uses an oxygen-releasing bleach that works on coloured fabrics where chlorine bleach would not. It is sold across Europe, Latin America, Asia and Australia, and is one of Reckitt's largest home care brands.
Trademark record for Vanish
The USPTO record for the Vanish mark lists RECKITT BENCKISER VANISH B.V. as the owner of record (serial number 85388954). That name matches the owner named above.[2]
Ownership timeline of Vanish
Where Vanish sits in Reckitt
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Reckitt ownership tree →
See the full Reckitt brand portfolio (20) →
Other brands owned by Reckitt
Reckitt controls 20 brands on Brandtree, 8 of them in home care.
Also in home care
Founded in the 1980s
- Nurofen (1983)
Other brands in fabric softener & stain removal, and who owns them
The 20 brands in fabric softener & stain removal on Brandtree belong to 15 owners. The largest is Faultless Brands, with 3; Reckitt has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Faultless | Faultless Brands | 🇺🇸 United States |
| Miss Mouth's Messy Eater | Church & Dwight | 🇺🇸 United States |
| Bounce | Procter & Gamble | 🇺🇸 United States |
| Scotchgard | 3M | 🇺🇸 United States |
| Herbmarie 1848 | Aekyung | 🇰🇷 South Korea |
| Mon Bijou | Bombril | 🇧🇷 Brazil |
| Suavitel | Colgate-Palmolive | 🇺🇸 United States |
| Suavissimo | Dinant | 🇭🇳 Honduras |
Every brand in fabric softener & stain removal and its owner →
About the owner: Reckitt
Reckitt is a publicly listed company headquartered in Slough, United Kingdom, founded in 1999. Brandtree records 20 brands under its control, and it is listed as LSE: RKT.
Reckitt was formed in 1999 by the merger of Britain's Reckitt & Colman with the Dutch-German Benckiser. It concentrates on hygiene, health and nutrition, and has been shrinking its portfolio since a difficult acquisition of infant formula maker Mead Johnson in 2017.
🇬🇧 Vanish and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; Vanish is not one of them.
Frequently asked questions
Who is the parent company of Vanish?
The parent company of Vanish is Reckitt, a publicly listed company headquartered in the United Kingdom.
Is Vanish British?
Yes. Vanish originated in the United Kingdom in 1983 and its owner, Reckitt, is also headquartered in the United Kingdom.
Is Vanish still owned by Reckitt?
Yes. As of 27 September 2026, Vanish is still owned by Reckitt. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Reckitt Benckiser Group plc Annual Report and Accounts 2025 — Reckitt Benckiser Group plc, Annual report, published 5 March 2026; retrieved 23 October 2026. The original address no longer opens it, so the link goes to an archived copy (original address).
- [2] USPTO: VANISH, serial 85388954 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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