Who owns Veet?
Veet is owned by Reckitt (the United Kingdom, LSE: RKT).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Reckitt Benckiser Group plc Annual Report and Accounts 2025, 5 March 2026 (archived copy). Last checked .
Key facts
- Current owner
- Reckitt Benckiser Group plc reported
- Owner HQ
- 🇬🇧 United Kingdom, Slough
- Origin
- 🇫🇷 France
- Founded
- 1919
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Shaving & razors
- Parent ticker
- LSE: RKT
- Trademark registrant
- RECKITT & COLMAN (OVERSEAS) HEALTH LIMITED (USPTO)
- Last verified
- · 2 sources
About Veet
Veet is a depilatory brand founded in 1919 and sold as Neet and Immac before Reckitt consolidated the names in 2002. The range covers creams, waxes and strips, and it is one of the largest hair removal brands outside shaving, sold across Europe, Asia and Latin America.
Trademark record for Veet
The USPTO record for the Veet mark lists RECKITT & COLMAN (OVERSEAS) HEALTH LIMITED as the owner of record (serial number 78187388). That name matches the owner named above.[2]
Ownership timeline of Veet
Where Veet sits in Reckitt
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Reckitt ownership tree →
See the full Reckitt brand portfolio (20) →
Other brands owned by Reckitt
Reckitt controls 20 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
Other brands in shaving & razors, and who owns them
The 15 brands in shaving & razors on Brandtree belong to 9 owners. The largest is Edgewell, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| PACE | Dorco | 🇰🇷 South Korea |
| Billie | Edgewell | 🇺🇸 United States |
| Lion Shaving | Lion Match Company | 🇿🇦 South Africa |
| Gillette | Procter & Gamble | 🇺🇸 United States |
| BIC Razors | BIC | 🇫🇷 France |
| Astaberry | Cipla | 🇮🇳 India |
| Flamingo | Mammoth Brands | 🇺🇸 United States |
| Philips | Philips | 🇳🇱 Netherlands |
About the owner: Reckitt
Reckitt is a publicly listed company headquartered in Slough, United Kingdom, founded in 1999. Brandtree records 20 brands under its control, and it is listed as LSE: RKT.
Reckitt was formed in 1999 by the merger of Britain's Reckitt & Colman with the Dutch-German Benckiser. It concentrates on hygiene, health and nutrition, and has been shrinking its portfolio since a difficult acquisition of infant formula maker Mead Johnson in 2017.
🇫🇷 Veet and other French brands
Brandtree records a controlling owner for 322 brands that began in France. 100 of them (31%) are now controlled by a company headquartered in another country, Veet among them.
- A-Derma — Pierre Fabre 🇫🇷
- Axe — Unilever 🇬🇧
- BIC Razors — BIC 🇫🇷
- Bioderma — NAOS 🇫🇷
- Botot — Bolton Group 🇮🇹
- Chanel No. 5 — Chanel 🇬🇧
Frequently asked questions
Who is the parent company of Veet?
The parent company of Veet is Reckitt, a publicly listed company headquartered in the United Kingdom.
Is Veet French or British?
Veet originated in France in 1919, but it is owned today by Reckitt, which is headquartered in the United Kingdom. So Veet is a French-origin brand under British ownership.
Is Veet still owned by Reckitt?
Yes. As of 27 September 2026, Veet is still owned by Reckitt. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Reckitt Benckiser Group plc Annual Report and Accounts 2025 — Reckitt Benckiser Group plc, Annual report, published 5 March 2026; retrieved 23 October 2026. The original address no longer opens it, so the link goes to an archived copy (original address).
- [2] USPTO: VEET, serial 78187388 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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