Who owns E45?
E45 is owned by Reckitt (the United Kingdom, LSE: RKT).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Reckitt Benckiser Group plc Annual Report and Accounts 2025, 5 March 2026 (archived copy). Last checked .
Key facts
- Current owner
- Reckitt Benckiser Group plc reported
- Owner HQ
- 🇬🇧 United Kingdom, Slough
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1952
- Category
- Personal care & beauty › Skin care › Body care & lotions
- Parent ticker
- LSE: RKT
- Last verified
- · 1 sources
About E45
E45 is an emollient cream for dry and eczema-prone skin, developed in 1952 and sold through pharmacies. It is one of the most recommended moisturisers by British general practitioners and dermatologists. Reckitt owns the brand, and much of its volume is dispensed on prescription rather than bought from the shelf.
Ownership timeline of E45
Where E45 sits in Reckitt
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Reckitt ownership tree →
See the full Reckitt brand portfolio (20) →
Other brands owned by Reckitt
Reckitt controls 20 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
Founded in the 1950s
Other brands in body care & lotions, and who owns them
The 29 brands in body care & lotions on Brandtree belong to 22 owners. The largest is Emami, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| BoroPlus | Emami | 🇮🇳 India |
| Labello | Beiersdorf | 🇩🇪 Germany |
| Pomada de la Campana | Genomma Lab | 🇲🇽 Mexico |
| Aesop | L'Oréal | 🇫🇷 France |
| Maya | Square Toiletries | 🇧🇩 Bangladesh |
| St. Ives | Unilever | 🇬🇧 United Kingdom |
| Bepanthen | Bayer | 🇩🇪 Germany |
| Borotalco | Bolton Group | 🇮🇹 Italy |
About the owner: Reckitt
Reckitt is a publicly listed company headquartered in Slough, United Kingdom, founded in 1999. Brandtree records 20 brands under its control, and it is listed as LSE: RKT.
Reckitt was formed in 1999 by the merger of Britain's Reckitt & Colman with the Dutch-German Benckiser. It concentrates on hygiene, health and nutrition, and has been shrinking its portfolio since a difficult acquisition of infant formula maker Mead Johnson in 2017.
🇬🇧 E45 and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; E45 is not one of them.
- Andrex — Kimberly-Clark 🇺🇸
- Batiste — Church & Dwight 🇺🇸
- Charlotte Tilbury — Puig 🇪🇸
- Childs Farm — PZ Cussons 🇬🇧
- Creed — L'Oréal 🇫🇷
- Cushelle — Essity 🇸🇪
Frequently asked questions
Who is the parent company of E45?
The parent company of E45 is Reckitt, a publicly listed company headquartered in the United Kingdom.
Is E45 British?
Yes. E45 originated in the United Kingdom in 1952 and its owner, Reckitt, is also headquartered in the United Kingdom.
Is E45 still owned by Reckitt?
Yes. As of 16 September 2026, E45 is still owned by Reckitt. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Reckitt Benckiser Group plc Annual Report and Accounts 2025 — Reckitt Benckiser Group plc, Annual report, published 5 March 2026; retrieved 23 October 2026. The original address no longer opens it, so the link goes to an archived copy (original address).
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