Brandtree

Acquisition closed

Church & Dwight acquires OxiClean (2006)

Church & Dwight completed the acquisition of OxiClean on 1 August 2006 for $325 million.[1]

Church & Dwight acquired Orange Glo International, owner of OxiClean, for about $325 million. OxiClean had been built almost entirely through televised direct-response advertising, a channel most large consumer goods companies had ignored.

Deal facts

Announced
Closed
Value
$325 million (enterprise value)
Buyer
Church & Dwight
Seller
Assets
OxiClean
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
Church & DwightOxiCleanowns100%2006-08-01present

Who owns OxiClean today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Church & Dwight Co., Inc. Form 8-K — acquisition of Orange Glo International — SEC EDGAR, SEC Form 8-K, published 1 August 2006; retrieved 8 September 2026.

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