SheaMoisture is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 December 2017.[1][2] SheaMoisture was founded in 1991 in the United States and was independent until 2017.
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
SheaMoisture makes hair and body care built around shea butter and formulated for textured and curly hair, a segment mass retailers had long underserved. The brand traces to a family business selling shea preparations in Harlem. Unilever acquired parent company Sundial Brands in 2017.
The USPTO record for the SheaMoisture mark lists Sundial Brands LLC as the owner of record (serial number 87623377). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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See the full Unilever brand portfolio (53) →
Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.
Unilever has more brands in shampoo & conditioner on Brandtree than any other owner: 7 of 56.
| Brand | Owner | Owner based in |
|---|---|---|
| Alpist | Aekyung | 🇰🇷 South Korea |
| Brillare | Emami | 🇮🇳 India |
| Garnier | L'Oréal | 🇫🇷 France |
| Aujua | Milbon | 🇯🇵 Japan |
| Movit | Movit | 🇺🇬 Uganda |
| Head & Shoulders | Procter & Gamble | 🇺🇸 United States |
| SebiRinse | Ego Pharmaceuticals | 🇦🇺 Australia |
| Tío Nacho | Genomma Lab | 🇲🇽 Mexico |
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, SheaMoisture among them.
Unilever acquired Sundial Brands, owner of SheaMoisture, a company built around hair and skin care for Black consumers that mainstream brands had long underserved. The price was not disclosed.
The parent company of SheaMoisture is Unilever, a publicly listed company headquartered in the United Kingdom.
SheaMoisture originated in the United States in 1991, but it is owned today by Unilever, which is headquartered in the United Kingdom. So SheaMoisture is an American-origin brand under British ownership.
Unilever completed its acquisition of SheaMoisture on 1 December 2017, after announcing the deal on 27 November 2017. The price was not disclosed.
SheaMoisture was an independent company from its founding in 1991 until Unilever acquired it in 2017.
Yes. As of 26 September 2026, SheaMoisture is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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