SheaMoisture is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 December 2017.[1][2] SheaMoisture was founded in 1991 in the United States and was independent until 2017.
SheaMoisture makes hair and body care built around shea butter and formulated for textured and curly hair, a segment mass retailers had long underserved. The brand traces to a family business selling shea preparations in Harlem. Unilever acquired parent company Sundial Brands in 2017.
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Unilever acquired Sundial Brands, owner of SheaMoisture, a company built around hair and skin care for Black consumers that mainstream brands had long underserved. The price was not disclosed.
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The parent company of SheaMoisture is Unilever, a publicly listed company headquartered in the United Kingdom.
SheaMoisture originated in the United States in 1991, but it is owned today by Unilever, which is headquartered in the United Kingdom. So SheaMoisture is an American-origin brand under British ownership.
Unilever completed its acquisition of SheaMoisture on 1 December 2017, after announcing the deal on 27 November 2017.
SheaMoisture was an independent company from its founding in 1991 until Unilever acquired it in 2017.
Yes. As of 8 September 2026, SheaMoisture is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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